Salty And Asbury Automotive Group Join Forces

New partnership expands customers’ ability to purchase a vehicle entirely online by delivering a competitive, bindable car insurance quote as part of the checkout experience

Salt Lake City, CA (July 14, 2021) — Salty Dot Inc., the Embedded Insurance® technology company, today announced a strategic partnership with Asbury Automotive Group, one of the largest automotive retail and service companies in the U.S., to enhance Clicklane – a technology ecosystem which enables an authentic online car-buying and selling experience.

Salty has collaborated with Asbury to expand the capabilities of Clicklane, further simplifying the customer experience.

“To fully embrace the potential of Embedded Insurance, Salty strives to work with dealer groups that push the boundaries of customer experience,” said James Hall, Founder, and CEO of Salty. “Asbury is a pioneer in digitizing the car-buying journey, and we are delighted to be working with them.”

Clicklane customers can now receive a bindable car insurance quote through Salty’s top-rated carrier network, securing the insurance they need for their vehicle through a seamless experience driven by artificial intelligence and machine learning. Additionally, Asbury’s market will expand beyond the traditional auto purchase.

“The partnership with Salty further proves our dedication to a complete digital experience while continuing to drive our omnichannel strategy,” said CEO & President David Hult. “Asbury customers spend almost $350 million on insurance every year, and they deserve a state-of-the-art customer experience that includes the opportunity to protect their vehicle purchases.”

“Salty is excited to launch this digital-first experience with Asbury on their Clicklane transactional software,” said Toby Coleridge, Chief Product Officer at Salty. “Technology and analytics are at the core of what drives a great modern customer experience, and we look forward to a successful partnership with Clicklane while serving car shoppers nationwide.”

For more information, visit

About Salty

Salty is an essential element of life’s biggest moments. Our sole purpose is to transform the insurance industry, reduce friction costs, and make insurance simple and easy for our customers. Our unique Embedded Insurance® platform is a seamless experience and offers peace of mind that you’ll get the right personalized coverage you need, right when you need it most. For more information, visit

About Asbury Automotive Group, Inc.

Asbury Automotive Group, Inc. (NYSE: ABG), headquartered in Duluth, GA, is one of the largest automotive retailers in the U.S., with 2020 revenues of approx. $7.1 billion. Built through a combination of organic growth and strategic acquisitions, Asbury now operates 91 dealerships, encompassing 112 franchises for the sale and servicing of 31 different brands of American, European and Asian automobiles. Asbury also operates 25 collision repair centers. Over 80% of sales are from import brands. For more information, visit

SOURCE: Salty Dot Inc.

Tags: , , , ,