Integration partnership enables straight-through B2C sales for SIG brokerages

Toronto, ON (July 2, 2021) – BrokerLift, the industry leader in insurance eCommerce solutions, and Vertafore Canada, the Canadian subsidiary of North American InsurTech leader Vertafore, are proud to announce their strategic partnership.

Vertafore Canada and BrokerLift are redefining the digital customer experience, enabling sales transactions from the Broker’s website to flow straight through to SIG. Using existing office workflows, SIG users are now able to see, manage and report instantly on client sales and renewals that take place on their corporate or affinity partner websites.

“BrokerLift is the leading Insurtech platform to help Brokers and Insurers create ‘once and done’ sales experiences for end clients,” said Thomas Accardo, CEO of BrokerLift. “Together with Vertafore Canada, we’re removing any manual effort in the broker office – no double entry, rekeying or waiting for downloads.”

“This partnership with BrokerLift marks another important step in Vertafore Canada’s commitment to helping our customers simplify their business processes, as well as another step forward in our vision of being Canada’s leading ecosystem-friendly InsurTech provider,” said Dimitrios Argitis, GM and VP Vertafore Canada.

About BrokerLift Inc.

BrokerLift is a leading cloud-based insurance eCommerce platform designed for forward-thinking Brokers, Agents and Insurers prioritizing their multi-channel digital strategy. The platform enables end customers, brokers and underwriters to instantly quote, pay, bind, and manage applications, new business, renewals and endorsements. BrokerLift’s API-based architecture facilitates connecting to Insurers and pushing transaction data into leading Broker BMS systems. Brokers can digitize their own custom products and programs or choose from ready-to-deploy white-label products from one of the largest and most varied Digital Product marketplaces in Canada. To learn more, visit

About Vertafore Canada

Vertafore Canada is the expert in Canadian broker innovation and a leader in the BMS (Broker Management Systems) marketplace for insurance and financial services brokers. It offers an integrated suite of products designed to increase revenue through efficient use of technology. Vertafore Canada is the new name for Keal Technology, a leading provider of broker and commercial management systems in Canada, acquired by Vertafore in 2016. For more information, visit

© 2021 Vertafore and the Vertafore logo are registered trademarks of Vertafore. All rights reserved. All other trademarks are the property of their respective owners.

Source: BrokerLift Inc.

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