Insurers need to think about the flexibility they’ll need from a CRM system both today and tomorrow: Novarica profiles six vendor solutions in latest Market Navigator
Boston, MA (Mar. 8, 2021) – Faced with diversification of the customer relationship management (CRM) marketplace, insurers need to thoroughly analyze and assess their unique needs and requirements for a CRM system. In its latest Novarica Market Navigator, CRM Solutions for US Insurers, research and advisory firm Novarica provides an overview of CRM systems currently available to US insurers, as well as detailed profiles of six vendor solutions.
“At the macro level, CRM systems are part of a larger ecosystem of the customers, employees, and other key stakeholders of an insurer,” said Paul Legutko, VP of Digital Marketing and Analytics and co-author of the report. “Careful thought should be given to where a CRM system fits into that ecosystem and what success will look like. That success will likely differ from one insurer to the next.”
Each profile summarizes the vendor organization, technology used, differentiators, client base, lines of business supported, deployment options, implementation approaches, upgrades/enhancements, and key functionality. Vendors profiled include: Ebix, Equisoft, Microsoft, Oracle, Pegasystems, and Salesforce.
Click here for the table of contents or to access the report.
Report Summary
Insurers are leveraging CRM systems as part of a core capabilities approach, and in response to the industry’s new customer-centric focus. This report provides an overview of several of the major CRM systems currently available to US insurers. The report contains profiles of each of six vendor solutions, summarizing the vendor organization, technology used, differentiators, client base, lines of business supported, deployment options, implementation approaches, upgrades/enhancements, and key functionality.
Vendors included: Ebix, Equisoft, Microsoft, Oracle, Pegasystems, and Salesforce.
Click here for the table of contents or to access the report.
About Novarica
Novarica helps more than 100 insurers make better decisions about technology projects and strategy. Its research covers trends, best practices, and vendors, leveraging relationships with more than 300 insurer CIO members of its Research Council. Its advisory services provide enterprise phone and email consultations on any topic for a fixed annual fee. Consulting services range from assessments and strategic roadmaps to vendor evaluations. For more information, visit www.novarica.com.
Source: Novarica
Tags: Customer Relationship Management (CRM), Novarica, strategy, United States (USA)
