Doug Paul joins Finaeo as a Strategic Advisor

Toronto, ON (Feb. 9, 2021) – Finaeo is proud to announce that the company has brought on industry veteran Doug Paul as a strategic advisor. Paul has built an incredibly successful career in the life insurance space, spanning over three decades. Formerly the Head of Individual Life and Investment Distribution at SSQ, Paul has decided to join Finaeo as a strategic advisor, and will be supporting in areas such as market expansion and strategic partnerships in Canada.

Launched in 2016, Finaeo has been at the forefront of digitizing the complex and legacy industry of life and health insurance. Through bridging the digital divide within the industry, Finaeo is on a mission to help independent brokers unify their workflows, reduce administration and increase efficiencies to spend more time on what matters; their customers.

Paul, an experienced executive and true visionary in the insurance industry and shares Finaeo’s belief that brokers will continue to be at the heart of complex insurance distribution for years to come.

“Finaeo is deeply dedicated to building technologies that serve and aid independent brokers,” said Paul. “This mission is more important now than ever, as families need and seek advice from professionals to navigate their future and are better served as a result.”

Doug Paul joins Finaeo as a Strategic Advisor

“I’ve known Aly Dhalla and the Finaeo team for the last few years, and have been inspired by their vision and ability to build complex technology while keeping the focus and outcomes on the client and their advisor,” added Paul. “I’m excited to join Finaeo and help them be a force in the future of insurance distribution in Canada and beyond!”

After adding Alister Campbell to their Board of Directors last year, with the addition of Paul, Finaeo adds another incredibly well respected and knowledgeable veteran to their roster to help the company navigate this complex and legacy industry.

In addition to his time at SSQ, Paul also played an instrumental role in the development of an industry compliance platform, APEXA, and has seen how the industry can come together to solve a complex problem.

“Unification of an industry is incredibly hard and takes years of work,” said Paul. “I’ve seen this firsthand through my work with APEXA and, as I think about Finaeo, I believe they will be the platform to bring this industry forward into the digital era.”

For the last year, Finaeo has been in beta with their new ecosystem platform; an integrated system that includes a cutting-edge front office experience for brokers (and their clients) along with a no-code digital toolkit for carriers to quickly take products to market without the burden of deep integrations, speeding up their ability to design, deploy and digitally distribute products through Finaeo’s network of brokers.

“We’ve built something really special over the last year and I am so proud of what our team has accomplished,” said Aly Dhalla, CEO of Finaeo. “We are going to deliver independent brokers the experience they deserve and have been asking for over the last 30 years. Doug’s energy, insights and passion for the industry is only matched by his incredible personality. We are honoured to have him join us in simplifying insurance distribution through the use of technology!”

About Finaeo

Finaeo is a venture-backed InsurTech building the digital fabric to connect and power the life insurance industry,globally. Finaeo connects insurance carriers, brokers and their clients through an integrated marketplace to streamline the “prospect-to-policy” experience.

To learn more about how Finaeo is powering the future of insurance, please visit

SOURCE: Finaeo Inc.

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