BrokerLink Grows With Six New Acquisitions

Brokerlink expands presence in Ontario and Alberta with latest acquisition

Toronto, ON (Feb. 11, 2021) – BrokerLink is pleased to announce it has acquired Ontario-based J. G. Rivet Brokers Limited (Rivet Insurance); John F. Smith Insurance Brokers Incorporated (John F. Smith Insurance); All City Insurance Ltd. (All City Insurance); Air-Alta Insurance (Airdrie) Ltd. (Air-Alta Insurance), and Centre Street Insurance Inc. (Centre Street Insurance), effective December 1, 2020. The Canadian company also welcomes Gougeon Insurance Brokers (Gougeon Insurance), effective February 1, 2021. Terms of each of these transactions were not disclosed.

Rivet Insurance and its subsidiary, Tench-MacDiarmid Insurance Brokers Ltd. (Tench-MacDiarmid Insurance), have provided insurance options to the Northern Ontario community for over 50 years. The brokerage has branches in nine different cities and towns in Northern Ontario, and offers tailored insurance solutions for home, auto, commercial and life insurance.

Located in Arthur, Ontario, John F. Smith Insurance has provided insurance to its community since 1982. John F. Smith Insurance specializes in commercial and farm insurance, and offers solutions for home, auto and recreational Insurance.

Based in Calgary, Alberta, All City Insurance provides the city of Calgary and neighbouring communities with the highest level of customer service possible. All City Insurance offers its customers home, auto, business, travel and life insurance.

Established in 1963, Air-Alta Insurance has been serving the residents of Airdrie, Alberta for almost 60 years. Air-Alta Insurance offers solutions for home, auto, farm, travel and life insurance.

Centre Street Insurance serves the Alberta communities of Drumheller, Strathmore, Hanna, Olds, Okotoks and Edson. Centre Street Insurance provides auto, home, business, travel, life and farm insurance solutions, and group health benefits to its customers with which it has built long-term relationships.

Since 1926, Gougeon Insurance has offered commercial insurance solutions designed to meet the needs of its customers. Located in Sudbury, Ontario, Gougeon Insurance has created a series of risk management solutions to help customers, including: human resources risk assessments; disaster planning; cyber security options and fleet management.

“We are excited to welcome our new team members and customers from Rivet, Tench, John F. Smith, All City, Air-Alta, Centre Street and Gougeon to the BrokerLink family,” said Joe D’Annunzio, President of BrokerLink. “These insurance experts are customer driven, hard-working professionals who strive for excellence and offer tailored insurance solutions and services to a wide-range of customers within their communities.

About BrokerLink

Since 1991 we’ve had a vision: to build a network of trusted insurance brokers across the country, working directly in the communities we serve. With over 150 branches and 2,000 employees, we’re proud to say BrokerLink has become one of Canada’s largest property and casualty insurance brokerages. BrokerLink Inc. is a subsidiary of Intact Financial Corporation (TSX: IFC), a certified Kincentric 2020 Best Employer in Canada. For more information, visit: or follow on Facebook, Instagram, Twitter and LinkedIn.

BrokerLink is a subsidiary of Intact Financial Corporation, a certified Kincentric 2019 Best Employer in Canada. For more information, visit

About Intact Financial Corporation

Intact Financial Corporation (TSX: IFC) is the largest provider of property and casualty (P&C) insurance in Canada and a leading provider of specialty insurance in North America, with close to $10 billion in total annual premiums. The Company has over 13,000 full- and part-time employees who serve more than five million personal, business, public sector and institutional clients through offices in Canada and the U.S. In Canada, Intact distributes insurance under the Intact Insurance brand through a wide network of brokers, including its wholly-owned subsidiary BrokerLink, and directly to consumers through belairdirect. In the U.S., OneBeacon Insurance Group, a wholly-owned subsidiary, provides specialty insurance products through independent agencies, brokers, wholesalers and managing general agencies. For more information, visit

Source: BrokerLink

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