Augmented Reality May Hold Promise for Insurers: Novarica

New Novarica brief examines AR trends and potential applications for guided underwriting, claims, risk mitigation, and education; profiles 14 prominent providers

Boston, MA (Jan. 20, 2021) – Insurers are increasingly interested in the potential value of augmented reality (AR), which involves overlaying digital displays of information onto video of the physical world. In a new executive brief, Augmented Reality in Insurance: Overview and Prominent Providers, research and advisory firm Novarica provides insurers an overview of AR and the role it can play in insurance. The report profiles 14 prominent providers, including Amazon, Apple, Atheer, Blippar, Frontdoor-Streem, Google, Livegenic, PTC Vuforia, Siemens Mendix, Siemens Solid Edge, Talespin, TechSee, Unity, and

“Increasingly sophisticated AR algorithms will emerge as new technologies like LiDAR gain popularity and make enriched experiences more valuable for field inspectors and adjusters,” said Stephanie Dalwin, Research Director at Novarica and co-author of Novarica’s new report. “Improving the AR potential of consumer hardware will lower the barrier to entry for companies to pilot AR technologies.”

Click here for the table of contents or to access the report.

Report Summary

This brief provides an overview of augmented reality (AR), the role it can play in insurance, and profiles 14 prominent providers. Augmented reality is a tool to enable digitally immersed stakeholders; it has potential applications for guided underwriting, claims assessments, risk mitigation, and education.

Many insurers have a substantial interest in AR, but experimentation is still at a very early stage. Companies like Apple and Google have software development kits, development studios provide AR authoring tools and support, and insurance specific vendors provide pre-built technologies with potential applications for guided underwriting and claims inspections.

This brief examines AR trends and use cases, with profiles of 14 prominent providers.

Click here for the table of contents or to access the report.

About Novarica

Novarica helps more than 100 insurers make better decisions about technology projects and strategy. Its research covers trends, best practices, and vendors, leveraging relationships with more than 300 insurer CIO members of its Research Council. Its advisory services provide enterprise phone and email consultations on any topic for a fixed annual fee. Consulting services range from assessments and strategic roadmaps to vendor evaluations. For more information, visit

Source: Novarica

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