Breathe Life Adds Two Insurance Trailblazers to its Board of Directors

Sharon Ludlow and Maria Hancock bring rich, diverse experience as industry executives, technology buyers, entrepreneurs and investors to support rapid growth at Breathe Life

Montreal, QC (Oct. 20, 2020) – Breathe Life, the enterprise SaaS platform provider for the life insurance industry, today announced the strategic addition of two exceptional industry leaders to its Board of Directors, Sharon Ludlow and Maria Hancock. Ludlow and Hancock are joining the Breathe Life board as the company’s breakthrough technology becomes the digital distribution platform of choice in North America.

Adding diverse voices and perspectives has been a key goal for the Breathe Life Board of Directors heading into 2021. As the insurance industry continues to confront a host of challenges that have been accelerated by COVID-19, Breathe Life is well positioned to deliver the end-to-end solution life insurance carriers need to meet the needs of modern consumers and producers and fulfill the promise of digital transformation.

“Adapting to the digital era is both an imperative and an opportunity for insurers to reconnect with customers and build stronger long-term relationships,” said Sharon Ludlow, a corporate director and former President & CEO at Swiss Re Canada. “The insurance industry must embrace opportunities to innovate in meaningful ways that touch the consumer and impact the bottom line. This is among the many benefits that the Breathe Life digital distribution platform provides to leading carriers across North America.”

The Breathe Life enterprise distribution platform provides the modern, digital tools carriers and producers need to thrive in a digital-first world, one where traditional in-person insurance sales are declining and unlikely to regain primacy.

Maria Hancock, a risk management expert and former CIO ERM of AIG, noted: “Insurers have a unique opportunity to rise to this moment and meet customers where they are. This means carriers must make a fundamental shift from being product-centric to becoming customer-centric. And the stakes couldn’t be any higher: carriers that don’t adapt quickly will not survive. The Breathe Life distribution platform provides a modern solution for carriers to quickly make this shift and deliver the financial security products in highest demand, growing sales, reducing expenses, and making a lasting digital connection with their customers.”

Ian Jeffrey, CEO of Breathe Life, concluded: “Our ability to attract independent board members of Sharon’s and Maria’s caliber speaks volumes about what Breathe Life has accomplished and where we are heading. We couldn’t be happier to welcome these two remarkable professionals to our board as Breathe Life continues to innovate and grow.”

About Breathe Life

Breathe Life is an enterprise Software-as-a-Service, or SaaS, platform for the individual insurance industry. We provide insurers with a modern end-to-end platform that increases the speed of policy delivery and reduces operational costs for the distribution of financial security products. We believe that technology will help eliminate the financial insecurities of generations to come. Breathe Life is venture-backed by Real Ventures, Invest Quebec, Diagram Ventures and a variety of industry veteran angel investors from AXA, AIG, and RGA. For more information, please visit

Source: Breathe Life via Mees Communications

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