IMS One App counters “driver feedback fatigue” by making telematics more accessible, boosting engagement, and improving program ROI
Waterloo, ON (Nov. 30, 2020) – IMS (Insurance & Mobility Solutions), one of the world’s top three providers of connected car data solutions to insurers, mobility operators and governments, is pleased to announce the immediate launch of One App, a development framework that enables the rapid creation of scalable, configurable telematics apps that promote higher levels of user engagement than those in market today.
Via One App, IMS offers customers across insurance and mobility full control over the configuration of customer-facing apps, and not just at branding or user interface (UI) design level. Applicable for app-as-a-sensor and feedback-only deployments, One App allows program-level customization for core functionality and feature sets and enables dynamic displays of content and messaging according to individual customer journeys. For example, at the outset users can be guided with personalized onboarding and set-up content, which then gives way to behavioral coaching, rewards and other incentives to promote safer driving. In the event of a collision being detected or claim being reported, the app will automatically promote content that guides the user on how to remain safe at the scene, and capture detail that will support the resolution process.
This is all made possible through One App’s groundbreaking ‘Dynamic Cards’ system, which enables plug-and-play content of any format, from video to text or graphically rich displays, to be displayed at the relevant time to ensure user engagement.
“Many telematics apps in the market today are quite one-dimensional, simply providing the same type of one-way driver feedback on safety scores, trip durations, and distances travelled, right from day one through to the user’s subscription expiring,” said Ed Rochfort, chief product officer at IMS. “After a while, the risk is that users become disengaged, particularly once their driving data stabilizes. We call this ‘driver feedback fatigue.’ While providing driver feedback is a central capability within One App, we believe successful telematics apps need to do more to keep users fully engaged, become safer drivers, and stay loyal to the program.”
With One App, insurers and mobility providers no longer need to launch separate apps to be able to take advantage of telematics capability – instead, the One App SDK can be embedded within in-market, third-party apps to augment functionality, and with the same level of configurability as apps that are originated via the framework by IMS. In addition to a more streamlined end-user experience, this also reduces the customer’s operational burden of having to manage a plethora of apps. And, for those customers running multiple programs using apps, a common development framework also brings cost and efficiency benefits.
“With the COVID-19 crisis and its inevitable impact on consumer interactions, maintaining regular touchpoints with customers has grown in importance for all the brands that we work with,” said Rochfort. “One App allows us to tailor feature-rich mobile apps that deliver bespoke digital experiences but without the bespoke price tag or development lead-time. In addition to these cost and operational benefits, we’re bringing ROI closer to our customers by helping them to deliver apps that are truly engaging, that influence behavior, and deliver better outcomes for all.”
For more information on One App, watch it in action:
Download white papers and further details at https://ims.tech/oneapp.
IMS is a leading connected car solutions provider delivering services and analytics to insurers, governments, automotive OEMs and mobility operators. IMS is the developer of the cloud-based DriveSync® connected car platform which has received industry acclaim for its ability to offer customers a data source-agnostic, multi-device strategy for service provision versus a single focused technology approach. IMS is part of Trak Global Group, an international connected solutions provider with technology deployed in over a dozen territories, and its own in-house telematics insurance business, Carrot Insurance. For more information, visit www.ims.tech.
About Carrot Insurance
Carrot Insurance, part of Trak Global Group, is a UK-based, award-winning, telematics insurance business. In 2015, Carrot received the Prince Michael International Road Safety Award for its work in reducing driver accident frequency, and launched Better Driver, one of the first app-based connected auto insurance products in the world. Carrot offers both hardware and app-based solutions to its policyholders, and has won multiple awards, including ‘Claims Partner of the Year’ in 2017 and ‘Best Consumer App” at the Insurance Times Tech & Innovation Awards in October 2019. For more information, visit www.carrotinsurance.com.
About Trak Global Group (TGG)
Trak Global Group (TGG) is the UK-based holding company and owner of IMS (Insurance & Mobility Solutions), a global provider of connected car solutions, services, and analytics for insurers, mobility operators and governments, and Carrot Insurance (Carrot), a B2C telematics insurance broker in the UK and digital insurance platform available to insurers internationally. For more information, visit www.trakglobalgroup.com.
Source: St. Nick Media Services on behalf of IMSTags: App, engagement, Insurance & Mobility Solutions (IMS), launch, Telematics