North American Insurance Carrier Selects Breathe Life to Power Digital Distribution for the Next Decade

FaithLife Financial Signs a Long-term Contract Placing Breathe Life at the Center of Its Digital Transformation

Montreal, QC (Oct. 20, 2020) – Breathe Life, the enterprise SaaS platform provider for the life insurance industry, is pleased to announce that FaithLife Financial has signed a long-term deal establishing the Breathe Life platform as its core distribution platform for financial-services products. A Canadian insurance and investment organization, FaithLife Financial selected the Breathe Life enterprise distribution platform to enhance and future-proof digital distribution of its products and services.

FaithLife Financial conducted a comprehensive competitive analysis of insurance technology companies, including head-to-head feature comparisons, before tapping Breathe Life as its digital distribution engine. Understanding that consumer buying habits have changed dramatically, FaithLife Financial is undertaking this digital-transformation initiative to ensure its producers have the modern, digital tools needed to effectively serve consumers today and into the future.

“Ensuring and increasing our growth opportunity required a strategic review of our organizations’ distribution processes and enabling technologies,” said Glenn Hymers, President & CEO of FaithLife Financial. “We realized that we needed to empower our advisors and brokers with a modern experience, including new digital tools to more effectively and efficiently serve customers. Breathe Life emerged from our rigorous review process as the best partner and provider for this critical digital transformation initiative.”

The Breathe Life enterprise distribution platform helps financial-services companies increase sales and speed of policy delivery while reducing operational costs. Producers benefit from the platform’s omnichannel tools to meet consumers on their own terms. Carriers across the U.S. and Canada use the Breathe Life platform to achieve a double-digit sales increase while reducing costs by almost one third.

“The insurance industry is in the midst of a mass migration to digital spurred by consumer preference for conducting business online and sent into overdrive by the pandemic,” said Ian Jeffrey, CEO of Breathe Life. “One area where this is really taking hold among carriers is in their ‘distribution’ processes, from attracting and servicing prospective customers online to engaging long-term customers with additional information, products, and services. Throughout this lifecycle, an organization’s producers need fast, data-enhanced ways to interact with clients and add value at every touchpoint. We welcome FaithLife Financial into our growing community of top insurance carriers and appreciate their trust in us to secure and accelerate their digital future.”

About Breathe Life

Breathe Life is an enterprise Software-as-a-Service, or SaaS, platform for the individual insurance industry. We provide insurers with a modern end-to-end platform that increases the speed of policy delivery and reduces operational costs for the distribution of financial security products. We believe that technology will help eliminate the financial insecurities of generations to come. Breathe Life is venture-backed by Real Ventures, Invest Quebec, Diagram Ventures and a variety of industry veteran angel investors from AXA, AIG, and RGA. For more information, please visit

About FaithLife Financial

FaithLife Financial is a financial services organization that provides insurance and investment solutions to help people achieve their financial goals and give back along the way. By helping people plan, protect and invest wisely, we can all live more generously. Reinvesting a portion of our corporate earnings for member benefits to strengthen individuals, families, and communities is how we pay it forward. For more information, visit

Source: Breathe Life via Mees Communications

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