Young Agents See Technology as Key to Meeting Evolving Customer Expectations: Novarica

New executive brief provides insights from conversations with members of Novarica’s community of high-performing insurance producers under the age of 40

Boston, MA (Sept. 22, 2020) – Forward-thinking insurers are ensuring that they understand the commonalities and differences of working with the next generation of independent agents. In a new executive brief, Young Agents: Building Partnerships and Understanding Tech Preferences, research and advisory firm Novarica provides insights from conversations with 23 young agents, conducted as part of Novarica’s profile series for members of 400 Under 40, a community of high-performing insurance producers under the age of 40.

“Young agents are using technology to meet the evolving needs of their customers and establish their personal brands as risk advisors,” said Emerson Davis, Lead Associate and author of Novarica’s new report. “Insurers that can effectively accentuate the value of independent agents by providing additional transparency and quick responsiveness of underwriters will likely find themselves winning young agents’ business.”

Click here for the table of contents or to access the report.

Report Summary

Young agents are using technology to meet the evolving needs of their customers. Insurers with an eye on the future are making sure they understand how the next generation of agents approaches partnering with insurers and how they leverage technology in their operations.

Young, independent agents are rethinking what makes a strong insurer-agent partnership. They are also exploring new ways to use technology in their operations to improve client service and maximize their digital reach.

Partnering with insurers that reaffirm the agency value proposition is critical. Agents also look to insurers for new roles, like supplementing their professional education.

Agents are exploring ways of meeting evolving customer expectations with technology. They are investing in tools that help position them as risk advisors and leveraging their digital networks to reach new markets.

Click here for the table of contents or to access the report.

About Novarica

Novarica helps more than 100 insurers make better decisions about technology projects and strategy through retained advisory services, published research, and strategy consulting. Its knowledge base covers trends, benchmarks, best practices, case studies, and vendor solutions. Leveraging the expertise of its senior team and more than 300 CIO Research Council members, Novarica provides clients with the ability to make faster, better, more informed decisions. Its consulting services focus on vendor selection, custom benchmarking, project checkpoints, and IT strategy. For more information, visit www.novarica.com.

Source: Novarica

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