Trufla Technology Announces truScore Pro

Giving brokerages even more insight into their digital performance

Calgary, AB (Aug. 13, 2020) – Trufla Technology is excited to announce the official launch of truScore Pro, one of the most comprehensive reports for digital reach including analysis of marketing and sales aptitude. Measuring over 26 data points from SEO strength, to website optimization and social performance, truScore leaves no digital stone unturned.

“We really wanted to develop a product that gives brokerages not just a partial picture of how their performing digitally, but a holistic view of how well their operations are set up to respond to and manage the entire buying cycle,” says Dave Duncan, Vice President Digital Strategy and Operations. “We have worked with hundreds of brokerages across Canada, and we realized that we cannot address just one part of the puzzle, it needs to be a 360 approach from awareness, to lead generation, to binding business. We noticed a lot of brokerages are great at getting prospects but are not converting this into results because their operations and sales strategy aren’t optimized to respond quickly and bind the business. truScore Pro is designed to help close this gap,” continues Duncan.

Trufla has developed truScore Pro to identify key performance areas that have proven to increase sales. truScore Pro is a subscription-based offering that will provide quarterly reports on both digital reach and marketing and sales aptitude, allowing brokerages to measure changes in performance and respond to opportunities for improvement. Using the data in these reports, Trufla’s digital specialists will work with each brokerage to identify a list of digital priorities with immediate actionable tactics.

For a limited time, Trufla is offering free truScore Lite reports, including a 30-minute consultation with a digital specialist to help interpret the data. Get a free copy of your truScore Lite report.

Trufla’s digital specialists are hosting a free marketing webinar with their top five tips for brokerages wanting to increase their digital footprint. You can register here.

About Trufla Technology

By brokers for brokers, Trufla amalgamates real-life insurance experience with technology to create tools that enhance the broker channel. With almost 200 clients spanning the globe, Trufla’s aim is to be the technology that powers brokers to better compete and grow in an ever-evolving digital landscape. Trufla’s suite of products include a mobile app and portal for customer service and engagement, lead management to increase sales and optimize ROI, and truWeb, a web platform designed to drive more leads to the brokerage. With over 70 employees specializing in insurance, web development, AI, app development, and UI/UX, Trufla is quickly becoming one of the leading insurtech providers in Canada. For more information, visit

SOURCE: Trufla Technology Ltd.

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