SSQ Insurance launches new entirely electronic simplified life insurance products

Québec, QC (June 22, 2020) – SSQ Insurance proudly expands its product offering to include new simplified and guaranteed issue life insurance products and in doing so, is positioning itself quite favourably in this promising and fast-growing sector. The three new life insurance options provided by SSQ Insurance let customers apply for and get coverage in under 60 minutes – a process that is 100% electronic.

“The launch of these products is part of our strategy to continually innovate our digital offering in line with market needs. In a competitive environment where insurers are quickly going digital, we want to make our advisors’ work easier by providing them with products that are simple, quick and that ensure peace of mind,” said Éric Trudel, Senior Vice-President Strategy and Product Management, SSQ Insurance.

These new life insurance options are in line with the customers’ most common needs:

  • Simplified Term Life
  • Simplified Whole Life
  • Guaranteed Issue Whole Life

No medical exam is required for these products. In addition to being paperless, these products stand out by the speed at which they can be issued. By using a secure electronic application and e-signature, and by emailing the digital contract to customers, an advisor can sell these products remotely. More than ever, an advisor’s role is to help customers decide which product is best for them.

To find out more about our new simplified and guaranteed issue life insurance products:

About SSQ Insurance

Founded in 1944, SSQ Insurance is a mutualist company that puts community at the heart of insurance. With assets under management of $12 billion, SSQ Insurance is one of the largest companies in the industry. Working for a community of over three million customers, SSQ Insurance employs 2,000 people. The company is a leader in group insurance and sets itself apart through its expertise in individual life and health insurance, general insurance, and the investment sector. Learn more at

SOURCE: SSQ Insurance

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