U.S. Worksite Wellness Programs: Time to Connect

More than half of worksite life insurance policyholders who own a health-related device are willing to share device data: Aite Group report

Boston, MA (Jan. 14, 2020) – The group voluntary insurance market is a competitive environment due to low unemployment, and wellness programs that use health-related connected devices and provide rewards for healthy behavior can be the winning factors in an employee benefit plan. As consumers have become more tech savvy and grow in their use of connected devices, group voluntary benefit providers (such as life insurance carriers) can develop these worksite-based loyalty and wellness programs in support of the employer’s need to be competitive while also gaining insights to consumer health and behavior. Aite Group’s latest report, U.S. Worksite Wellness Programs: Time to Connect, explores the appeal of various programs that offer rewards and benefits in exchange for employees’ information.

“Worksite life policyholders are embracing technology and devices that can provide benefits to the life insurance industry as well as their employers, and it is time for both providers and employers to take advantage of this shift in behavior in support of the employee,” explains Samantha Chow, senior analyst at Aite Group.

This report provides carriers and providers of group voluntary life insurance products with the information necessary to design rewards and incentive-based products and programs fitting for the group voluntary life insurance industry. The analysis offers detailed statistics on group voluntary life insurance policyholders’ ownership and use of connected devices, and their willingness to share this data, from a Q1 2019 Aite Group online survey of 766 U.S. consumers, 93 of whom own and pay for a life insurance policy through their employer.

Click here for the online report summary or to download the table of contents.

This report provides carriers and providers of group voluntary life insurance products with the information necessary to design rewards and incentive-based products and programs fitting for the group voluntary life insurance industry. The analysis offers detailed statistics on group voluntary life insurance policyholders’ ownership and use of connected devices, and their willingness to share this data, from a Q1 2019 Aite Group online survey of 766 U.S. consumers, 93 of whom own and pay for a life insurance policy through their employer.

This 42-page Impact Report contains 39 figures and one table. Clients of Aite Group’s Life Insurance service can download this report, the corresponding charts, and the Executive Impact Deck.

This report mentions Amazon, Android, Apple, Beautyrest, Bluetooth, Contour Next, Dario, DiamondClean, Fitbit, Fitindex, Google, Ideal For Me, iHeart, Jawbone, Kolibree, MyFitnessPal, MyFoodDiary, Next, Nokia, OnStar, Oral-B, Polar, Phillips, QardioArm, Renpho, Ring, Runkeeper, Rhythm, Scosche, Snap, Tacx, WW (Weight Watchers), Welch Allyn, and Withings.

Click here for the online summary or to download the table of contents.

About Aite Group

Aite Group is a global research and advisory firm delivering comprehensive, actionable advice on business, technology, and regulatory issues and their impact on the financial services industry. With expertise in banking, payments, insurance, wealth management, and the capital markets, we guide financial institutions, technology providers, and consulting firms worldwide. We partner with our clients, revealing their blind spots and delivering insights to make their businesses smarter and stronger. Visit us at www.aitegroup.com.

Source: Aite Group