Breathe Life Emerges as the Insurance Industry’s Enterprise Commerce Platform for Driving New Business

With backing from industry heavyweights and rapid growth across North America, Breathe Life delivers a single view of the consumer to help accelerate carrier digital transformation

Montréal, QC (Oct. 22, 2019) – Breathe Life, the only enterprise commerce platform for the individual insurance industry that is 100 percent focused on delivering new business, today announced a number of major milestones in the company’s rapid ascent to InsurTech leadership in 2019. Since launching at the beginning of 2018 and announcing a seed round earlier this year, Breathe Life has secured several new customer wins, successfully launched and deployed new AI-driven products, and doubled headcount to keep pace with growing demand for its platform and mission to protect families around the world.

“The past year has been a whirlwind of activity and progress at Breathe Life, all fueled by an exponentially growing business opportunity as insurers look to meet consumer demand for a fast and seamless digital buying experience,” said Ian Jeffrey, Co-Founder and CEO at Breathe Life. “We’ve rolled out the Breathe Life Enterprise Commerce Platform which has been adopted by several innovative insurance carrier partners, officially embarking on our mission to bring financial peace of mind to families worldwide.”

The company’s 2019 highlights have included:

Attracting A-list Investors

In 2019 to date, Breathe Life has secured $7 Million CAD to aggressively pursue its mission to bring financial security to millions of people, whoever and wherever they are. Investors include Henri de Castries, former CEO and Chairman of the Board of AXA Global; Scott Cochran, former EVP of RGA, US; and others, as well as Diagram Ventures and Real Ventures.

“The insurance industry needs a change agent and Breathe Life has the right product at the right time to help the industry transform,” said Henri de Castries, former CEO and Chairman of the Board of AXA Global. “Moreover, the Breathe Life team has the experience and the vision carriers need to be successful in the digital age.”

Building Momentum with Insurance Carriers Across North America

Breathe Life has gained significant traction with insurance carriers including National Bank of Canada, the first to deploy Breathe Life’s API-driven Enterprise Commerce Platform. La Capitale Insurance and Financial Services has also recently rolled out the Presto solution to its advisor channel. In addition, Viaction Assurance, a Montreal-based online life-insurance carrier, has deployed the Breathe Life platform to accelerate online sales of life insurance products. Breathe Life has a number of additional North American carriers deploying its platform and will be announcing details of these engagements over the next few months.

A Single Platform Serving Multiple Channels

Breathe Life has continued to build out its API-driven platform to provide an end-to-end solution for the insurance industry to convert leads to policies across products and channels. A flexible and modular enterprise commerce platform, Breathe Life uses advanced analytics and AI to deliver the only solution that is 100 percent focused on driving new business for insurance distributors. Notable features include:

  • Single View of the Customer: Customers often have many touchpoints with a brand that are often across disparate systems, making it hard to get a complete picture of where they are in the buying process. The Breathe Life platform unifies customer data into a single view of the customer, streamlining the buying experience for advisors and consumers.
  • Smart Dispatching: When leads are generated, the Breathe Life platform automatically dispatches them to the right channel, no matter how complex or simple the products. As a result, leads are converted to policies much more quickly.
  • Seamless Experience for Advisors and Consumers: The white-label Breathe Life Platform is completely customizable to ensure a consistent brand experience.

Expanding Our Team and Office Space

Over the past year, the Breathe Life team has more than doubled from 15 to 35 as the company aggressively pursues its mission of bringing financial security to all people, whoever and wherever they are. This includes expanding the company’s sales operations, engineering, data science, and product teams. The rapid growth in headcount necessitated a move to larger office space in July, and the Breathe Life team is still scaling up. For more information on open positions, please visit

“There is a seismic shift underway in the insurance industry as more carriers recognize the benefits of partnering with technology experts to solve business-critical challenges,” concluded Jeffrey. “The Breathe Life Enterprise Commerce Platform is proven to help increase life insurance sales while decreasing costs by leveraging data and analytics. We’re committed to partnering with industry incumbents to ensure that everyone wins, especially consumers.”

About Breathe Life

Breathe Life is helping protect families around the world by transforming the way personal insurance is bought and sold today. The API-driven Breathe Life Enterprise Commerce Platform is the only one in the insurance industry that is 100 percent focused on delivering new business, using advanced analytics and AI to unify customer data into a single view of the customer and dispatch leads to the right channel with the right insurance product at the right time. Using the Breathe Life platform, carriers can sell more policies through advisors, direct, or anywhere in between. Breathe Life is venture-backed by Diagram Ventures, Real Ventures and a variety of industry-renowned angel investors.

Learn more about Breathe Life in the InsurTech Spotlight. For further information, visit

SOURCE: Breathe Life via Mees Communications

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