Viaction Taps Breathe Life to Accelerate Online Sales of Life Insurance

Tech-savvy insurance carrier embraces Breathe Life enterprise commerce platform to drive, capture and convert leads

Montréal, QC (Sept. 10, 2019) – Breathe Life and Viaction Assurance have announced that Viaction, a Montreal-based online life insurance carrier, has implemented the Breathe Life platform to help the company deliver a great consumer experience from first contact to conversion to a new client. Breathe Life, a rapidly growing InsurTech, offers a flexible, modular enterprise commerce platform for the insurance industry to modernize the way personal insurance is bought and sold.

An early-adopter of selling insurance products online, Viaction turned to Breathe Life to help it keep pace with rapid changes in consumer buying habits and preferences. With the Breathe Life platform, Viaction gains a flexible, white-label solution to help develop and test new markets, capture new customers, and sell more products online.

“Our goal at Viaction Assurance is to provide financial security for everyone, and providing a great consumer experience is key to our success,” said Pierre-Paul Cournoyer, General Manager at Viaction Assurance Inc. “We wanted to maximize our online sales, however, we needed advanced tools and analytics to more effectively target, capture, convert, and retain customers – this is exactly what the Breathe Life platform provides.”

According to recent research from LIMRA, 63% of consumers expect to conduct more financial business online in the next five years, and financial professionals need new digital tools in order to effectively engage with today’s tech-enabled consumer. The Breathe Life enterprise commerce platform is specifically designed to help insurance carriers and distributors get to market quickly with a cost-effective solution to accelerate digital customer acquisition, increase revenues, and reduce costs.

“Viaction has long been committed to innovation and making it easy for customers to do business with the company,” said Ian Jeffrey, Co-Founder and CEO at Breathe Life. “By using the Breathe Life platform, Viaction is doubling down on those commitments, investing in technology to deliver an exceptional customer experience throughout the client lifecycle.”

About Breathe Life

The Breathe Life vision is to bring financial security to millions of people, whoever and wherever they are by transforming the way personal insurance is bought and sold today. Breathe Life has built a digital transformation platform that delivers a modern, customer-centric experience with tools and analytics that are reshaping the insurance industry and driving business growth. Breathe Life is venture-backed by Diagram Ventures, Real Ventures and a variety of angel investors.

Learn more about Breathe Life in the InsurTech Spotlight. For further information, visit

About Viaction

Viaction Assurance has its origins in the creation in Estrie, in 1944, of a fund intended to help the families of CSN union members who have experienced a death. Today, the company offers insurance products to individuals and businesses. It aims to provide basic personal financial security, accessible to a clientele generally neglected by traditional insurers. By offering simple, affordable and accessible financial products, it acts as a socially responsible insurer. To learn more, visit [French only].

SOURCE: Breathe Life via Mees Communications

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