La Capitale launches Pure Series life insurance products

Québec, QC (July 12, 2019) – La Capitale Insurance and Financial Services has launched the new Pure Series, a range of life insurance products featuring very competitive rates. It is an attractive option for clients seeking economical products.

With its brand-new Pure Series, La Capitale offers a range of affordable term insurance products for 10, 20, 25, 30 and 35 years to better meet its clients’ needs. The Pure Series also includes T100, a competitive permanent life insurance product.

The new Pure Series products are well positioned in the market. For example, according to the June 10, 2019 LifeGuide:

  • Pure T20 offers the best rate in the industry for non-smokers of most ages with insured amounts of $250,000 to $500,000.
  • Pure T100 is ranked among the top three in the industry for non-smokers age 35 to 60 with insured amounts of $50,000 to $100,000.
  • The Pure Series T10 and its smoker rates offer premium rates that are much more accessible than Enhanced Series products.

Pure Series products are now available from advisors representing La Capitale. Note that La Capitale’s Enhanced Series provides a host of advantages such as benefits in the event of total loss of autonomy, Succession Advantage* as well as surrender values and reduced paid-up insurance in the case of the Enhanced T100.

* Succession Advantage is available only in Quebec.

About La Capitale

La Capitale Insurance and Financial Services, created in 1940, has a strong presence across Quebec and throughout Canada. With over 2,686 employees and guided by the values of mutualism on which it was founded, La Capitale works with clients to build, protect and value what they feel counts for their financial security. It offers insurance products and financial services to the general public, as well as to Quebec public service employees. With assets of $7.4 billion, La Capitale occupies a choice position among leading insurers in Canada.

SOURCE: La Capitale Insurance and Financial Services

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