IBC Launches New Video Highlighting Paper Pink Slips as ‘Outdated Technology’: CSIO
Toronto, ON (July 3, 2019) – The Insurance Bureau of Canada recently developed a new video campaign highlighting how paper pink slips are behind the times. Titled “IBC’s Museum of Outdated Technology,” the video depicts a woman visiting the MOOT exhibits, ranging from a manual typewriter to a 1980s cellphone, ending with a display on paper pink slips and policy documents. The video was launched in June.
A 2018 IBC survey found that 74% of consumers want their insurance documents electronically. The MOOT video uses humour to show that insurance needs to move with modern times and that consumers should be allowed access to digital options. This is very much in line with CSIO’s message that consumers expect to have a choice in how to receive insurance documents, including proof of auto insurance. The video is part of the IBC’s It’s Time for Change campaign:
It’s time for change: IBC
Some things were destined to be updated the moment they were invented.
Cassette tapes to digital music, corded telephones to cellular, typewriters to laptops – we’ve all seen advancements and each update has made life easier.
Unfortunately, the same can’t be said for insurance. We’re still using paper forms and outdated methods for handling our insurance needs. Why can’t insurance keep up with modern times?
Insurance laws haven’t kept up – and we’re still in the dark ages. It’s as simple as that.
We’re working hard to advance these laws but much work still needs to be done.
It’s time for change.
If you agree, share this video on your social channels with the hashtag #MOOTInsurance.d
About Insurance Bureau of Canada
Insurance Bureau of Canada (IBC) is the national industry association representing Canada’s private home, auto and business insurers. Its member companies make up 90% of the property and casualty (P&C) insurance market in Canada. For more than 50 years, IBC has worked with governments across the country to help make affordable home, auto and business insurance available for all Canadians. IBC supports the vision of consumers and governments trusting, valuing and supporting the private P&C insurance industry. It champions key issues and helps educate consumers on how best to protect their homes, cars, businesses and properties.
P&C insurance touches the lives of nearly every Canadian and plays a critical role in keeping businesses safe and the Canadian economy strong. It employs more than 126,000 Canadians, pays $9 billion in taxes and has a total premium base of $54.7 billion.
If you have a question about home, auto or business insurance, contact IBC’s Consumer Information Centre at 1-877-288-4321 or 514-288-4321 in Quebec, or at 1-844-227-5422 in Ontario and the Atlantic provinces.
About Centre for Study of Insurance Operations (CSIO)
CSIO is Canada’s industry association of property and casualty insurers, software providers and more than 38,000 brokers. CSIO is committed to improving the consumer’s ease of doing business within the broker channel by overseeing the development, implementation and maintenance of technology standards and solutions such as eDocs, eDelivery and eSignatures. In addition, CSIO operates the industry-owned mail network service, CSIOnet. CSIO maintains offices in Toronto and Montreal. For more information, visit www.csio.com.
Source: Insurance Bureau of Canada (IBC) and Centre for Study of Insurance Operations (CSIO)Tags: Centre for Study of Insurance Operations (CSIO), Communications, eDoc, Insurance Bureau of Canada (IBC), pink slips