U.S. Life Insurance Rewards and Incentives Programs: It’s Game Time!

American policyholders are willing to share personal data for underwriting purposes or to participate in rewards programs: Aite Group

Boston, MA (July 11, 2019) – Using technology is now common among all ages, and consumers’ concerns around sharing personal data aren’t nearly as significant as they used to be. Life insurance policyholders like and enjoy incentive programs, own health-related connected devices, and are ready to share personal data in order to gain benefits and interact with their life insurance carrier. It’s time for life insurance carriers to step up their game and build rewards and incentive programs that develop loyalty, increase market share, and provide an endless source of data.

This report provides detailed statistics on life insurance policyholders’ ownership and use of connected devices as well as their willingness to share data. It is based on a Q1 2019 Aite Group online survey of 766 U.S. consumers who were asked about their thoughts concerning connected devices and technology.

Consumer willingness to allow data collection to earn rewards

Click here for the online report summary or to download the table of contents.

This 62-page Impact Report contains 54 figures and five tables. Clients of Aite Group’s Life Insurance service can download this report, the corresponding charts, and the Executive Impact Deck.

This report mentions Amazon, Android, Apple, Beautyrest, Bluetooth, Contour Next, Dario, DiamondClean, Fitbit, Fitindex, Google, Ideal For Me, iHeart, Jawbone, Kolibree, MyFitnessPal, MyFoodDiary, Next, Nokia, OnStar, Oral-B, Polar, Phillips, QardioArm, Renpho, Ring, RunKeeper, Rhythm, Scosche, Snap, Tacx, Weight Watchers, Welch Allyn, and Withings.

About Aite Group

Aite Group is a global research and advisory firm delivering comprehensive, actionable advice on business, technology, and regulatory issues and their impact on the financial services industry. With expertise in banking, payments, insurance, wealth management, and the capital markets, we guide financial institutions, technology providers, and consulting firms worldwide. We partner with our clients, revealing their blind spots and delivering insights to make their businesses smarter and stronger. Visit us at www.aitegroup.com.

Source: Aite Group

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