Genius Financial Group and Lussier Dale Parizeau consolidate

A major transaction in Saguenay-Lac-Saint-Jean

Sorel-Tracy, QC (June 10, 2019) – André Lussier, President of Lussier Dale Parizeau and the four partners of Genius Financial Group – Jean-Pierre Gauvreau, Serge Gravel and Éric Émond, as well as Émilie Gauvreau – are pleased to announce the combination of activities of Genius Financial Group and Lussier Dale Parizeau.

“This grouping will allow us to consolidate our presence in the Saguenay-Lac-Saint-Jean region and become a major player in life and health insurance in this region, as we already are in property and casualty insurance,” said Mr. Lussier.

As a result of this consolidation, Lussier Dale Parizeau will have more than 800 employees, including 500 brokers, adjusters, actuaries and lawyers, in 29 branches serving more than 160,000 clients. The firm now has a total premium volume of $475 million in both life and health and general insurance. The Saguenay-Lac-Saint-Jean region now has 130 employees across 8 branches.

Mr. Gauvreau is enthusiastic about the opportunity to bring added value to existing customers. “This consolidation will enhance our customers’ experience through a wide range of products and services, let us gain access to an expanded network of insurers and increased bargaining power in a competitive market. Our entire team is pleased to join Lussier Dale Parizeau”, he says.

Genius Financial Group is a leading financial services firm specializing in group insurance and annuities, financial planning, savings and individual insurance mainly in the Saguenay-Lac-Saint-Jean region. All employees of Genius Financial Group will continue their mission to serve their customers well within Lussier Dale Parizeau. “This consolidation will only have a positive impact on the services offered by our company and will certainly benefit our customers. Our clients remain our priority and our approach to achieving their financial success is characterized by exceptional rigour and professionalism,” said Mr. Gravel.

About Lussier Dale Parizeau

Lussier Dale Parizeau is the largest insurance broker in Quebec. It develops solutions for individuals, businesses and professional groups and associations, in property and casualty insurance, group insurance, pension plans, human resources, occupational health and safety and pay equity. Owned by the Lussier family, Lussier Dale Parizeau’s head office is located in Sorel-Tracy. For more information, visit

About Genius Financial Group

Genius Financial Group is a major financial services firm in the Saguenay Lac-St-Jean region, with offices situated in Chicoutimi and Dolbeau-Mistassini. With extensive expertise in group insurance and group savings plans, it offers a complete range of services: financial planning, individual investment products, life insurance, disability and critical illness insurance and mortgage loans. A high-performance team with innovative solutions that opens the way to a one-stop shop, allowing you to group all your financial products and services together. For more information, visit

SOURCE: Lussier Dale Parizeau