Farmers Protective Mutual Insurance Company Partners with Roost®

Smart Sensor Deployment to Mitigate Loss and Enhance Customer Engagement

Sunnyvale, CA (May 7, 2019) – Roost, a leader in Home Telematics for property insurance carriers, today announced it has partnered with Arkansas-based Farmers Protective Mutual Insurance Company. In a strategic agreement reached to mitigate loss and build customer engagement, Farmers Protective Mutual will offer free smart sensor kits to select policyholders.

Farmers Protective Mutual policyholders will be offered smart sensors that deliver peace-of-mind to policyholders including the Roost Smart Water Leak and Freeze Detector and the Roost Smart Battery. They will also look to strengthen their engagement with members through a Farmers Protective Mutual branded mobile app.

“We’re very pleased to be working together with Roost to deliver this smart home innovation to our members,” said Brad Fortner, Farmers Protective Mutual CEO. “We strive to provide value to our members and the Roost solution will do so by helping to mitigate loss and strengthen our relationship with them as well.”

The Roost Smart Water Leak and Freeze Detector is designed to sense water leaks as well as humidity and freezing temperature situations. Each detector can be easily located in places around the home most prone to water leaks such as under kitchen sinks, hot water heaters, toilets and various appliances. It then delivers smartphone alerts via the Roost app to help minimize water damage and loss. The award-winning Roost Smart 9V Battery is a simple retrofit solution that transforms existing smoke alarms into smart alarms. If the alarm sounds and no one is home, a smartphone notification is delivered. These Wi-Fi-enabled smart sensors don’t require a hub and set up in less than five minutes.

“At Roost, we are excited to be working with Farmers Protective Mutual Insurance to deliver value and peace of mind to their policyholders with the Roost smart sensors,” said Roel Peeters, co-founder and CEO of Roost. “With this solution, Farmers Protective Mutual will be able to provide an innovative and broad set of services to their home and farm properties.”

Roost’s Home Telematics solutions are changing the way insurers engage with their policyholders, mitigate fire & water claims and drive new business growth.

About Roost

Roost is a technology company headquartered in Sunnyvale, CA. As creators of the Roost Smart Battery and the Roost Smart Water Leak and Freeze Detector, Roost has developed a unique, patented, connected platform of data sensors that deliver the ultimate in installation simplicity and the most affordable way for insurers to provide Home Telematics solutions. Roost’s primary go-to-market approach is through Insurance companies deploying directly to their policyholders. The effect is a reduction in claim cost expenses (fire and water perils costing $20B per year in the U.S.), as well as driving policyholder engagement through a content-rich, digital mobile app experience, impacting retention and customer acquisition. For more information, please visit

About Farmers Protective Mutual Insurance Company

In business since 1896, Farmers Protective Mutual Insurance Company was founded by local farmers to protect one another from loss using Mutual values. Those same values are key to the continuing success of their Farm Mutual Aid Association today. Farmers Protective are farmers insuring farms and neighbors. For more information, please visit


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