Great-West Life, London Life and Canada Life launch SimpleProtect

SimpleProtect — an easy-to-use digital term life insurance application for advisors

Winnipeg, MB (Mar. 12, 2019) – Great-West Life, London Life and Canada Life today announced the launch of SimpleProtect™ – a new and intuitive digital application for advisors to help Canadians get term life insurance coverage.

SimpleProtect simplifies the term application process, providing customers with insurance protection faster. In addition, with SimpleProtect:

  • Underwriting questions are reduced from more than 50 to 16-20; and
  • Applications can be completed in as little as 10 minutes (with average completion time of 20 minutes).

“SimpleProtect was built by advisors, for advisors,” said Katrina Lee-Kwen, Senior Vice-President, Product and Customer Experience, Great-West Life, London Life and Canada Life. “Having been developed in our digital labs, advisors have been engaged from the beginning and will continue to play a vital role in steering the evolution of the application.”

Currently, SimpleProtect supports applications for our term 10 and 20 products.

About The Great-West Life Assurance Company

Great-West Life, together with London Life and Canada Life, are leading Canadian insurers focused on improving the financial, physical and mental well-being of Canadians. Our customers across Canada have trusted us to provide for their financial security needs and deliver on the promises we have made. Together, we serve the financial security needs of 13 million people across Canada and are leading providers of a wide range of insurance and wealth management products and services for individuals, families and business owners, from coast to coast.. To learn more, visit

Source: The Great-West Life Assurance Company

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