BrokerLink Acquires Nicolet Insurance Ltd.

BrokerLink adds family-owned Alberta brokerage

Toronto, ON (Mar. 8, 2019) – BrokerLink is pleased to announce the acquisition of personal and commercial insurance provider Nicolet Insurance Ltd., a 40-year-old family brokerage in northern Alberta, effective March 1, 2019.

Terms of the transaction were not disclosed.

Founded in 1980, Nicolet Insurance operates three locations in the Peace River region  of northwestern Alberta – its offices are in Falher, Slave Lake, and High Prairie.

“As we expanded to new locations, we remained vigilant on meeting the needs of our customers,” said Wade Nicolet, president of Nicolet Insurance. “We believe BrokerLink is the right fit and will continue to provide the care and attention we have always provided.”

“Nicolet joining BrokerLink complements our overall values in being customer driven and striving for excellence,” added Joe D’Annunzio, president of BrokerLink. “We are excited to add their exceptional team to the BrokerLink family.”

The acquisition of Nicolet Insurance, a full-service operation offering auto, home, business and travel insurance, by one of Canada’s largest P&C  insurance brokerages comes just one month after BrokerLink added Alberta-based Bridge Financial Insurance Ltd. to its ranks.[1]


1. BrokerLink Acquires Bridge Financial Insurance Ltd. (Feb. 4, 2019).

About BrokerLink

Established in 1991, the BrokerLink companies, which include Canada BrokerLink Inc., Canada BrokerLink (Ontario) Inc. and Macdonald Chisholm Incorporated, together constitute one of the largest Canadian property and casualty insurance brokerage operations with over 130 offices supported by more than 1,700 employees across Ontario, Alberta and Atlantic Canada. The BrokerLink companies are subsidiaries of Intact Financial Corporation (TSX: IFC).

About Nicolet Insurance Ltd.

Our story begins in 1980 in Falher, Alberta, when lifetime resident and company founder John Nicolet decided he wanted to offer the people in his community an insurance service they could count on. From the beginning he offered high quality, competitive products with reliable services. Our mission is to provide clients with “the best coverage, at the best price, with the best customer service,” making us your first choice for insurance in Alberta.

Source: BrokerLink

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