Toronto, ON (Feb. 19, 2019) – Goose Digital, Canada’s leading marketing automation agency, has announced a best-of-breed digital marketing offering for insurance brokers to accelerate new sales, increase customer renewals and referrals, and improve multi-channel customer experiences.
Today insurance brokers are challenged with adopting a digital strategy across their entire business. Many are still operating in an analog mode or are digital beginners struggling to organize their digital tools, resources, and campaign tactics into a meaningful program that drives growth. In addition, many brokers are challenged in keeping up with evolving customer demands, are still using legacy technologies, and lack the expertise to successfully adapt to new digital mediums.
Goose Digital has developed a best-of-breed solution to help brokers accelerate their move to a strategic approach to digital marketing. The offering is made of a combination of leading Marketing Automation Platform technology and Digital Marketing Services services:
- Strategic Digital Roadmap: A customized roadmap identifying the unique path a broker should take to adopt digital marketing strategically to drive growth. The digital roadmap is delivered using our Broker Digital Excellence Methodology and breaks down timelines, budgets, products, campaigns, staffing, and more to guide and define a transformative multi-year journey.
- The Marketing Automation Platform: Your complete system of marketing execution for the modern insurance marketer. Marketing Automation sits above your Broker Management System (BMS) or CRM, combining your customer data with digital engagement data to deliver revenue-driving marketing campaigns. A Marketing Automation Platform will help digitally transform your insurance business.
- Digital Marketing Services: We augment your team to deliver strategic campaign management to drive growth in both Personal and Commercial insurance lines. Brokers now get the benefit of senior Digital Strategists along with a team of proactive digital resources who keep your campaigns running smoothly.
“The time is now for Insurance Brokers to adopt a holistic digital strategy to meet the expectations of today’s insurance customer. This means actually creating a strategic plan, assigning a budget, and using market-leading technology and digital services in a professional approach,” said Michael Turcsanyi, CEO of Goose Digital. “Our insurance experience and innovative roots make us a strong partner for Brokers. Our goal is to help Brokers build a foundation for achieving growth for many years to come.”
Visit Goose Digital at ICTC2019 in Toronto!
Michael Turcsanyi, CEO of Goose Digital, and Bill Pierznik, COO at Act-On Software, will discuss “The Marketing Automation Platform: The Swiss Army Knife for Your Digital Strategy” on Day Two (Wednesday, Feb. 27) at 8:40am in Room 205.
Visit us during the conference at booth 12 in the Experience Zone, and make sure to stop by on Tuesday, Feb. 26, for Happy Hour, starting at 5pm – sponsored by Goose Digital!
Learn more at www.goosedigital.com/ictc-2019.
Learn more about Goose Digital’s Best-of-Breed approach:
To listen on-demand to our Feb. 19 webinar, Inside Navigators Insurance Customer-Centric Digital Transformation, please visit www.goosedigital.com/webinar.
For more information about Goose Digital’s insurance offerings, please visit www.goosedigital.com/insurance.
About Goose Digital
Goose Digital is Canada’s leading marketing automation agency. We take organizations on a journey of digital transformation to optimize operations and drive faster return on marketing investment with proven digital strategies and expertise with cutting edge technologies such as Act-On, HubSpot, Marketo, and Salesforce Pardot and Marketing Cloud. Our marketing automation experience helps organizations get to value faster while outpacing competitors with innovation and rapid execution. For more information, visit www.goosedigital.com.
SOURCE: Goose DigitalTags: Act-On Software, automated marketing, automation, Goose Digital, Insurance-Canada.ca Technology Conference (ICTC), platform, strategy