Trufla Technology’s truLeads captures the leads for Cheep Insurance

Calgary, AB (June 27, 2018) – Trufla Technology Ltd. is excited to announce a new facet of our partnership with Cheep Insurance. Cheep, already one of the most digitally advanced brokerages in the Maritimes, is now the first brokerage in Nova Scotia to employ Trufla’s truLeads lead management system.

truLeads allows Cheep unprecedented access to aggregate data from their Applied Webrater. Cheep will be able to visualize and use information gathered throughout the entire quoting process, even if the customer does not complete the quote. This gives Cheep the capacity to utilize another truLeads feature – the ability to send automated, targeted email or text messaging to prospects that drop off.

“We have never been able to see what exactly was happening with people starting their quote online – until now.” says Jennifer Jackson, Director of Business Development & Operations for Cheep Insurance. “Adding Trufla’s truLeads software to our current system allows us to capture data from everyone who comes through our virtual door. truLeads gives us insight into the quote process and the opportunity to re-engage them and complete the sale.”

Trufla’s truLeads system also allows insurance brokers to properly manage leads coming from multiple channels online, or even within the brokerage, such as referrals or phone-ins. This, combined with truLeads automated email and SMS messaging, gives insurance brokers the ability to reply to, or re-engage prospects at any point of the conversion process and ultimately increase sales.

“People buying insurance is how brokers make money. The idea that someone comes to your website looking for insurance, starts a quote, and you don’t have any insight into who they are, or where they drop off, is mind boggling to me.” says Ken Sedgewick, VP of Sales for Trufla Technology. “Even the best quoting process still has a drop off rate of 50%. What are you doing to retain those people and stop them from going elsewhere to buy their insurance?”

About Trufla Technology

Trufla Technology (formerly Sharp Mobile Technology and Emethod) offers a 360 degree digital strategy for insurance brokers. From SEO, digital marketing, web design, lead management, quote & bind and self-service options, Trufla works with brokers across Canada to advance their business with digital tools.

SOURCE: Trufla Technology

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