IBC launches ‘Know Your Policy’ consumer awareness campaign

Toronto, ON (Sept. 13, 2017) – Insurance Bureau of Canada (IBC) is pleased to launch ‘Know Your Policy’, an online campaign designed to promote insurance literacy among Canadian consumers.

​”A car collision, a home damaged by wind or hail and a business interrupted by vandalism or floods are risks that people face each day,” said Sally Turney, Vice-President, Communications, IBC. “After a loss happens, everyday life can change in many different ways. Now is the time to know your policy and better protect yourself.”

In a series of online tips and videos across Facebook, YouTube, Twitter, and Instagram, IBC will educate consumers on the importance of insurance, how to start a claim, how to buy insurance, and where they can go with insurance-related questions. This campaign will also help make sense of coverage limits, deductibles, and other complex policy items that all consumers should be familiar with.

“As consumers, we often invest a significant amount of time researching purchases for household or personal items than we do researching our insurance products,” added Turney. “For those who have insurance this campaign is designed to help consumers better understand why they should know what their policy covers. If you don’t have insurance for your car, home or business, now is the time to ask questions and protect your most-valuable assets.”

Consumers should contact their insurance representatives to review existing policies, or to start new ones.  Consumers should also talk to their insurers about any questions they might have and to make sure they are properly covered. In addition, they can also contact IBC’s consumer information centres across Canada by calling 1-844-2ASK-IBC.

Video Resources

About Insurance Bureau of Canada

Insurance Bureau of Canada (IBC) is the national industry association representing Canada’s private home, auto and business insurers. Its member companies make up 90% of the property and casualty (P&C) insurance market in Canada. For more than 50 years, IBC has worked with governments across the country to help make affordable home, auto and business insurance available for all Canadians. IBC supports the vision of consumers and governments trusting, valuing and supporting the private P&C insurance industry. It champions key issues and helps educate consumers on how best to protect their homes, cars, businesses and properties.

P&C insurance touches the lives of nearly every Canadian and plays a critical role in keeping businesses safe and the Canadian economy strong. It employs more than 120,000 Canadians, pays $9 billion in taxes and has a total premium base of $49 billion.

For media releases and more information, visit IBC’s Media Centre at www.ibc.ca. Follow IBC on Twitter @InsuranceBureau or like us on Facebook. If you have a question about home, auto or business insurance, contact IBC’s Consumer Information Centre at 1-844-2ask-IBC.

SOURCE: Insurance Bureau of Canada

Tags: , ,