Sonnet Adds Personal Auto Coverage to Industry-Leading Online Insurance Experience

Toronto, ON (Sept. 19, 2016) – Sonnet, Canada’s smart new insurance done completely online, has set out to redesign the insurance customer experience by combining best-in-class digital standards with deep industry expertise. Now offering personal home and auto coverage, Sonnet gives Canadians a transparent, simple and understandable insurance experience.

Ease and Simplicity

Through an understanding of shifting customer expectations, advanced third-party data, sophisticated analytics and IT infrastructure, Sonnet’s easy online experience is re-writing underwriting. The streamlined digital experience, using plain language, is executed through industry-leading technology, data and insights.

“Every component of the Sonnet solution adds to a simplified customer experience on the front-end,” said Russell Voutour, Vice President, Enterprise Architect & Technology Strategy at Sonnet. “Our use of agile development, big data and real-time analytics has captured global attention in the insurance industry and already sets us apart.”

Fast, Fair, Clear

In addition to a simplified quote and bind process, Sonnet offers full self-service capabilities for customers. This includes the opportunity to get multiple quotes or make changes to a policy online at any time. While Sonnet customers can manage their insurance products and services with absolute self-sufficiency and convenience, licensed customer service agents are available by phone, online chat or email to support the process.

“This is an unparalleled digital insurance experience for Canadians,” said Carolyn Beatty, Vice President, Operations at Sonnet. “We’re optimistic that we can win the hearts and minds of Canadians by changing everything about the customer experience.”

The combination of proven technology, data and analytics, and an innovative spirit supports the consumer demand for the right insurance coverage at a competitive price.

About Sonnet

Launched in 2016, Sonnet Insurance Company (Sonnet) is a federally regulated insurance company. Our mission is to provide Canadians with an easy, transparent, and customized way to buy home and auto insurance online. Experience insurance that is fast, fair and clear at Sonnet.ca.