Emphasizes the Impact of Web Performance on Business Results
DETROIT March 1, 2010 – Today, Gomez, the Web performance division of Compuware Corporation (NASDAQ:CPWR) published a new white paper designed to educate businesses on the tight correlation between Web performance and business outcomes. Titled “Why Performance Matters: Is Your Site Driving Customers Away?,” the white paper can be downloaded at http://bit.ly/atl2Kc.
To drive sales and boost brand image, today�s Web sites are increasingly dependent on sophisticated technologies such as shopping tools, interactive games, and videos that attract attention, hold interest or move visitors closer to a transaction. But if the technology creates delays or fails to work properly, visitors may quickly abandon a site for a competitor. In fact, research has found that 78 percent of consumers have switched to a competitive site due to poor Web performance at peak times.
This white paper reviews real-world examples of the direct impact Web performance has on business results. It also explores how top Web businesses are leveraging Web performance management solutions to positively impact business performance, by:
- Gaining real-time visibility into the performance of revenue-generating applications and the corresponding business outcomes (abandoned shopping carts and click-through rates, for example).
- Resolving Web performance problems before customers find them, by improving response time and reducing mean time to repair.
- Measuring quality of real end-user experience, by key segments, and across browsers, devices and even regions.
- Web performance benchmarking to understand how the Web experience they�re delivering compares to competitors and industry leaders.
The paper also offers a Web performance checklist to help Web business managers assess how their site performance is affecting customers� experiences.
To download the “Why Performance Matters: Is Your Site Driving Customers Away?” white paper, please visit http://bit.ly/atl2Kc.
To make comparative benchmarking simpler and accessible to any business, Gomez recently launched a free online Custom Benchmark tool that lets IT, Web and marketing teams compare the performance of their Web site to competitors, peers, or industry leaders. The new tool is available at: http://www.gomez.com/my-benchmark/.
Gomez, the Web performance division of Compuware, provides the industry’s leading solutions for optimizing the performance, availability, and quality of Web and mobile applications. The on-demand Gomez platform integrates solutions for Web load testing, Web performance management, Web cross-browser testing, and Web performance business analysis that test and measure Web and mobile applications from the “outside-in” � across all users, browsers, devices, and geographies � using a global network of over 100,000 locations. When combined with Compuware Vantage, Gomez offers the industry’s only solution for optimizing application performance across the Enterprise and the Internet. Over 2,500 customers worldwide, ranging from small companies to large enterprises � including 12 of the top 20 most visited US Web sites � use Gomez solutions to increase revenue, build brand loyalty, and decrease costs. http://www.gomez.com/