New online tool from Progressive lets drivers customize their car insurance to fit their budgets

Drivers Take the Wheel with Innovative Name Your Price® Functionality

MAYFIELD VILLAGE, Ohio – February 9, 2009 – Wouldn’t sticking to a budget be easier if you could pick and choose how much you pay for things like cable television, dry cleaning, or even groceries? Well, unfortunately you can’t tell the cable guy that you only want to pay $5 for service this month. But now you can tell your car insurance company how much you want to pay for your policy.

Name Your Price, available exclusively from Progressive, now empowers shoppers to name their price for car insurance.

Here’s how it works:

  • Go to and get a quote. After you’ve entered some information about you and your vehicle, you can tell us how much you want to pay.
  • You can then drag the “slider” bar to the right or left to see how your coverages and price can change within a range of options.
  • If you drag to the right, your rate will increase as your coverages change (e.g., higher limits, lower deductibles); if you drag to the left, your rate will decrease as your coverages change (e.g., lower limits, higher deductibles).

It’s that easy.

“Drivers want to customize their car insurance so they get the best possible coverage at a price that’s right for them, especially in times of economic uncertainty,” said Dale Willis, Progressive’s Name Your Price manager. “Name Your Price gives people this control � it’s quick, easy, and some people have actually told us it makes shopping for car insurance fun!”

Name Your Price is currently available in 16 states: Calif., Conn., Fla., Ga., Ill., Ind., Kansas, Md., Mich., Mo., Ohio, Okla., Pa., Texas, Wash., and Wisc. A countrywide roll out of the new functionality will continue throughout 2009.

To view an online demonstration of the functionality, go to:

About Progressive

The Progressive Group of Insurance Companies, in business since 1937, is one of the country’s largest auto insurance groups, the largest seller of motorcycle policies, and a market leader in commercial auto insurance based on premiums written.

Progressive is committed to becoming consumers’ #1 choice for auto insurance by providing competitive rates and innovative products and services that meet drivers’ needs throughout their lifetimes, including superior online and in-person customer service, and best-in-class, 24-hour claims service, such as its concierge level of claims service available at service centers located in major metropolitan areas throughout the United States.

Progressive companies offer consumers choices in how to shop for, buy and manage their auto insurance policies. Progressive offers its products, including personal and commercial auto, motorcycle, boat and recreational vehicle insurance, through more than 30,000 independent insurance agencies throughout the U.S. and online and by phone directly from the Company. Private passenger auto products and prices are different when purchased directly from Progressive or through independent agencies. To find an agent or to get a quote, go to