Empire Life and Assumption Life Win LOMA Canada Awards for Best Practices in Learning and Development

Toronto, Canada, June 14, 2007 � LOMA Canada presented Empire Life and Assumption Life with the 2007 National Corporate Awards for Best Practices in Learning and Development at LOMA Canada�s Annual Conference at the Metro Toronto Convention Centre today. The Awards are dedicated to the memory of Andr� Mailhot, 1942-1994, who was Vice-President and General Manager, Human Resources, Industrial-Alliance Life Insurance Company.

Timo Hytonen, Vice-President Human Resources and Community Relations, Empire Life, Kingston, Ontario was presented the Award in the large company category for their Corporate Orientation Program. The program is a year long process including presentations, workshops, training programs and appropriate follow-up in which all new employees participate. Improvements in key employee measurements demonstrated the effectiveness of the program.

Andrea LeBlanc of Assumption Life, Moncton, New Brunswick accepted the award for Rachelle Gagnon, Human Resources Director in the small company category for their Introduction � Assomption Vie program. In the form of an e-Learning training module, new employees have the flexibility in choosing how, when and where to complete the education portion of the program. Retention of key information is verified by completing one of three tests. Program content can easily be revised when necessary.

�LOMA Canada is pleased to recognize Empire Life and Assumption Life with this important national award for their innovative employee development programs which not only ensure that employees retain key business and company information but do so in a flexible and cost effective manner,� said George Mohacsi, President and Chief Executive Officer of Foresters and Chairman of the LOMA Canada Council. Congratulations Empire Life and Assumption Life.

LOMA Canada Annual Conference: http://www.lomacanada.ca/en/conference/index.htm

Andr� Mailhot Awards Program: http://www.lomacanada.ca/en/amawards

About LOMA: Established in 1924, with 1,200 plus member companies in over 80 countries, LOMA is committed to a business partnership with its world-wide members in the insurance and financial services industry to improve their management and operations through quality employee development, research, information sharing, and related products and services. To find out more about LOMA and the learning opportunities it offers, visit LOMA�s Web site at www.loma.org and LOMA Canada�s Web site at www.lomacanada.ca.

About Empire Life: A subsidiary of E-L Financial Corporation Limited, and in business since 1923, The Empire Life Insurance Company (Empire Life) provides financial security and wealth management solutions for the changing needs of Canadians. The Company’s success comes from a commitment to being approachable and responsive to the needs of its clients and business partners, consistently solid investment performance and faith in its employees as future leaders. Visit the Empire Life Web site at www.empire.ca.

About Assumption Life: Assumption Life has been working since 1903 at helping clients ensure the peace of mind they seek while planning for the future with confidence. Thanks to its leading team of professional financial advisors and brokers, the Company is now present all across Canada . With its commitment to quality services and its full range of products including life insurance, critical illness insurance, group insurance, financial and investment products, mortgage loans and pension plans, Assumption Life strives to build a prosperous future for its employees, clients and their families. For more information, visit the Assumption Life Web site at