RBC Insurance offers customers online quotes on complete line of home and auto products

Insurance today announced the launch of a new comprehensive online home and auto insurance
quoting tool. This latest service, accessed through the RBC Insurance Web site
(www.rbcinsurance.com), gives customers across Canada the
ability to get immediate insurance quotes on a variety of home and auto insurance products at their convenience.

“RBC Insurance is committed to enhancing the customer
experience,” said Chairman and CEO of RBC Insurance Jim Westlake. “We believe
our online insurance quoting capability will provide customers with added convenience and value.”

The service is easy to use – customers complete a short
questionnaire and are automatically provided with a quote and reference number. They can
also use the online help center and glossary of insurance terms, which are available to
assist with common questions that could arise while going through the quote process.

Customers are able to get online insurance quotes on the
full range of RBC Insurance home and auto products – everything from motorhomes, boats and
trailers to cottages and rental properties – and the prices are consistent with what
customers would get by calling RBC Insurance directly.

“It is very important to us to ensure that our online
quoting system is friendly, useful and convenient,” said Andrew Rogacki, president
and CEO of the home and auto division of RBC Insurance. “We found that customers
wanted to get accurate online quotes on all their home and auto insurance needs – not just their car.”

“We made sure our system was designed to give
customers the same quote result on whatever home or auto insurance product they want –
regardless of whether they contact us online or on the phone,” said Rogacki. To
become insured, customers simply call RBC Insurance with the reference number they get at
the end of the quote process. Online home and auto insurance rates are guaranteed for 60
days from the date of the quote.

About RBC Insurance

RBC Insurance provides a wide range of creditor, life,
health, travel, home, auto and reinsurance products to more than five million North
American customers. RBC Financial Group is the brand name used by Royal Bank of Canada
(TSE, NYSE: RY) and its subsidiaries. Royal Bank is Canada’s largest bank as measured by
market capitalization and assets, and is one of North America’s leading diversified
financial services companies. It provides personal and commercial banking, wealth
management services, insurance, corporate and investment banking, and transaction
processing services on a global basis. The company employs more than 58,000 people who
serve more than 12 million personal, business and public sector customers in North America
and in some 30 countries around the world. For more information, please visit

For further information: please contact:
Amanda Bell, RBC Insurance, (905) 606-1850
Julie Dorsch, RBC Financial Group, (416) 974-2727