Insurance Marketing

Aviva Partners With Tennis Canada To Deliver A Branded Insurance Experience For Ontario Players And Fans

Home and Auto insurance for Ontario tennis club members will benefit grassroots tennis

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Toronto, ON (May 17, 2017) – Aviva Canada Inc., one of the country's leading providers of home, auto, leisure and business insurance, is proud to provide both fans and players alike a new tennis-focused brand experience for home and auto insurance through an extended partnership with Tennis Canada. The Tennis Canada Home and Auto insurance program powered by Aviva will provide exceptional insurance coverage at a competitive price through an easy-to-use digital experience, with sales and service provided by SmartCoverage Insurance Services Inc.

This program, targeted to all Ontario tennis club members and fans, is available through Aviva and its broker partners. The aim is for the program to be available to all tennis enthusiasts in 2018.

To support tennis at the grassroots level, members will have a chance to win a contest to host tennis star Milos Raonic at their club. Raonic, currently the No. 6-ranked player in the world, serves as a brand ambassador for Aviva. More information is available at avivatennis.ca/ontario.

"This program is about matching the passion and commitment of tennis players and fans with the dedication we bring to serving our home and auto insurance customers," said Jason Storah, Executive Vice-President, Broker Distribution, Aviva Canada, "and it's available to all of our brokers across Ontario."

Aviva Canada is also sponsor of the Aviva Centre, a world-class tennis facility and home to the prestigious Rogers Cup presented by National Bank, and the training base for one of Tennis Canada's National Junior Training Programs. In addition, Aviva Canada is the Official Platinum and exclusive Insurance Sponsor of Rogers Cup presented by National Bank.

"We are absolutely delighted to expand our relationship with Aviva Canada in a way that benefits tennis at a very grassroots level," said Rob Swann, Chief Commercial Officer, Tennis Canada. "Aviva Canada is an outstanding partner with Tennis Canada and together we will continue to grow the great sport of tennis across the country."

About Aviva Canada

Aviva Canada Inc. is one of the leading property and casualty insurance groups in the country providing home, automobile, leisure/lifestyle and business insurance to 2.9 million customers. A wholly-owned subsidiary of UK-based Aviva plc, the company has more than 4,000 employees focused on creating a bright and sustainable future for their customers and communities.

Aviva Canada invests in positive change through the Aviva Community Fund, Canada's longest running online community funding competition. Since its inception in 2009, the Aviva Community Fund has awarded $7.5 million to over 250 charities and community groups nationwide. Aviva Canada, bringing over 300 years of good thinking and insurance solutions to Canadians from coast-to-coast.

For more information visit www.avivacanada.com.

About Tennis Canada

Founded in 1890, Tennis Canada is a non-profit, national sport association with a mission to lead the growth of tennis in Canada and a vision to become a world-leading tennis nation. We value teamwork, passion, integrity, innovation and excellence. Tennis Canada owns and operates the premier Rogers Cup presented by National Bank WTA and ATP World Tour events, 10 professional ITF-sanctioned events and financially supports 12 other professional tournaments in Canada. Tennis Canada operates national junior training centres/programs in Toronto, Montreal, Vancouver, and Calgary. Tennis Canada is a proud member of the International Tennis Federation, the Canadian Olympic Committee, the Canadian Paralympic Committee and the International Wheelchair Tennis Association, and serves to administer, sponsor and select the teams for Davis Cup, Fed Cup, the Olympic and Paralympic Games and all wheelchair, junior and senior national teams. Tennis Canada invests its surplus into tennis development. For more information on Tennis Canada, please visit www.tenniscanada.com.

SOURCE: Aviva Canada Inc.


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