In the bigger picture, marketing is a blueprint for your business – what products and services you will provide to whom, how you tell them about it, show them it is the right thing and complete the sale, deliver the product and then provide the service that goes along with it.
Here you will find information mostly about the sales cycle, from building awareness through fulfillment and then the after sale-service which is crucial to keeping the customer – and growing with the customer – for life.
The internet changed the nature of communications and many elements of marketing added a digital variation. Social media then brought a completely new twist by making the public equal participants in the brand, product, service discussion. From gee whiz tools a few short years ago, social tools are now being operationalized - integrated into company procedures and processes.
As the complexity and automation of Marketing including the use of Social tools expands quickly, strategies, technologies and competition are changing quickly. The ability of any insurance organization, small or large, insurer, distributor or even service provider to respond appropriately is becoming more important.
Latest News:
- New findings by LIMRA and Vymo Show How Insurance Companies Can Support the New Generation of WorkforceThe report features interviews with industry experts and young agents, explaining what Millennials and Gen Z seek from their insurance careers, their technology preferences, and how carriers can help them grow in their roles San Francisco, CA (Mar. 7, 2023) – This new generation is navigating an ...
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News and Articles
- New findings by LIMRA and Vymo Show How Insurance Companies Can Support the New Generation of Workforce
- CSIO Announces 2024 Members’ Meeting and Reception
- Sinistar CEO and Founder Alexis Vertefeuille Lands on Forbes 30 Under 30 List
- Hudson Restoration Becomes EcoClaim-Certified
- Crawford Technologies highlights its 2023 innovations as it achieves double-digit growth
- Manulife and Aeroplan Partner to Give Canadians Access to Rewards in First-of-its-Kind Canadian Partnership
- OnStar Insurance to Rebrand as General Motors Insurance
- Gartner Predicts 50% of Consumers Will Significantly Limit Their Interactions with Social Media by 2025
- Billyard Insurance Group named one of Canada’s top insurance employers
- Canadian Broker Network announces 2023 Underwriters of the Year