Insurance Marketing

Got Data? Gauging US Consumer Willingness to Use Smart Technology and Share Private Data

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US consumers want more mature smart technologies that can deliver lower costs, faster services, and more personalization. If insurers want consumers to share their data, they should know consumers want something for it.

Key research questions:

  • What do insurers need to focus on to offer an optimal digital consumer experience?
  • What makes consumers willing to share their data?
  • Are consumers willing to use smart technologies to interact with insurers?

New York, NY (Feb. 17, 2017) – Celent has released a new report titled Got Data? Gauging US Consumer Willingness to Use Smart Technology and Share Private Data. The report was written by Mohammed Mahfuz, an Analyst in Celent's Insurance practice.

Insurers may be trying to implement the latest trends in smart technologies, but in order to do so successfully they should know the impact these tools will have. Emerging technologies such as robo advisors, chat bots, and artificial intelligence can change the traditional insurance model and have the potential to generate value in a variety of ways.

Consumers do not want to waste their time when looking for information and require instant understanding of the interaction interface offered by insurers.

The biggest reason to share data is to obtain a premium discount. Consumers have a high appetite and curiosity for bots and robo advice, and insurers should grasp the opportunity to investigate how they can invest in these technologies to generate higher value in customer interactions.

"As people start to move toward mediums that are inherently digital and away from human touch mediums (landline phones, in-person), insurers will have to enhance their digital solutions," says Mahfuz.

"Even if consumers are willing to share their data by authorizing its use, that doesn't mean it will come for free. They will only provide data if they are given incentives to do so," he adds.

Click here for the table of contents or to purchase the report from Celent.

Consumer experience using smart technologies

Consumer experience using smart technologies (Celent)

About Celent

Celent is a research and advisory firm dedicated to helping financial institutions formulate comprehensive business and technology strategies. Celent publishes reports identifying trends and best practices in financial services technology and conducts consulting engagements for financial institutions looking to use technology to enhance existing business processes or launch new business strategies. With a team of internationally based analysts, Celent is uniquely positioned to offer strategic advice and market insights on a global basis. Celent is a member of the Oliver Wyman Group, which is part of Marsh & McLennan Companies (NYSE: MMC).

Source: Celent


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