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Gomez Publishes New White Paper: "Best Practices to Assure High-Performance Web Applications in a Web 2.0 World"

Lexington, Massachusetts, September 16, 2009 - Gomez, Inc. (www.gomez.com), the leader in Web application experience management, today published its latest white paper about best practices for optimizing the performance of Web applications that use AJAX, Flex, and Rich Internet Applications (RIAs) in today’s multi-browser world. The document is available at:http://www.gomez.com/best-practices-to-assure-high-performance/.

When organizations are unable to capture the impact of these new technologies on their end-users’ experiences, they miss business-impacting performance issues and opportunities for optimization. Gomez’s new white paper, designed for IT and Web professionals, poses the fundamental question: “Has your Web monitoring kept pace with the Web 2.0 world?” and discusses:

• Why traditional “Web page” monitoring is insufficient for measuring interactions that take place without ever moving off the page in Web 2.0 applications.
• A new approach to monitoring the parts of the page that matter most – the activities that drive revenue, conversions, page views and business outcomes.
• How today’s RIA and Web 2.0 applications are assembled client-side by browsers with varying performance capabilities, directly affecting the end-user experience.
• Best practices for optimizing client-side performance across multiple browsers including how to use measurement metrics captured by multiple browsers as well as passive monitoring to precisely measure performance from the users’ perspective.
• Why the diversity in browsers impacts the way end-users are experiencing Web sites and how traditional monitoring approaches cannot find and diagnose browser-specific performance issues and optimization opportunities.
• Recommendations for a multi-tiered Web monitoring strategy that captures the real-time performance of Web applications for all major browser types.

The white paper can be downloaded at: http://www.gomez.com/best-practices-to-assure-high-performance/.

About Gomez

Gomez, Inc. is the leader in Web application experience management, providing an on-demand platform that organizations use to optimize the performance, availability, and quality of their Web and mobile applications. The Gomez platform identifies business-impacting issues by testing and measuring Web applications from the "outside-in" - across all users, browsers, devices, and geographies - using a global network of over 100,000 locations. The self-service Gomez platform integrates Web load testing, Web performance management, cross-browser testing, and Web performance business analysis. Over 2,500 customers worldwide, ranging from small companies to large enterprises - including 12 of the top 20 most visited US Web sites - use Gomez to increase revenue, build brand loyalty, and decrease costs. Gomez is a registered service mark of Gomez, Inc. www.gomez.com.