Insurance Distribution
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Insurance distribution has changed radically with the advent of the Internet. The early vision of online insurance sales (if you build it, they will come) has been superceded by reality: just because you built a website does not mean customers will beat a path to your virtual door to buy their insurance. These days, business-to-business elements of e-business are capturing the lion's share of the attention. Brokers are now emerging from the threat of disintermediation with a renewed focus on the client and prospect -- and armed with new partnerships, kitbags bursting with additional products, and a formidable set of Internet tools. Direct writers are also vying for share with increasingly sophisticated Internet, CRM, and other tools. Never before has the customer been at the centre of such a fierce battle. If you are doing research and wondering where to buy, each of the following directories contains a brief profile and contact information for a select list of featured providers.
Articles, editorials, commentary, research and published material pertaining to Canadian insurance distribution.
See more distribution news in the archive. 
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