Insurance-Canada.ca - Where Insurance & Technology Meet

Understanding Insurance Consumer Data: Dr. Phil Meets Stephen Hawking

Sometimes it seems that the new recipe for insurance marketing looks like something Dr. Phil and Stephen Hawking would jointly develop:  2 parts rocket science, 2 parts intuitive psychology, and 6 parts alchemy.  A couple of on-line pieces  brought this into stark relief for us recently.  Our question to you:  what path(s) are you following?… Read more »

Social Media: Marriage of Marketing and Customer Service

There is a lot of talk about the power of social media in selling insurance.  But, as was the case with the emergence of the Internet in the mid 1990s, the real power (for good or ill) may be in marketing through customer service. The holy grail of marketing is getting the customer to recommend… Read more »