Insurance-Canada.ca - Where Insurance & Technology Meet

The New Social World: Edge Thinking and Inside-Out Collaboration

Social media is challenging existing assumptions.  A new school of thought says that we need to move away from core competencies and closer to the ‘edge’ in order to meet, and engage, the ‘social’ customer.  A recent case study shows how world’s largest insurance broker is using social media to reshape internal and external collaboration…. Read more »