Insurance-Canada.ca - Where Insurance & Technology Meet

Brokers/Agents Increase Social Usage, But Don’t Measure Results

It seems that Independent Insurance  Brokers and Agents have increased their usage of non-traditional methods (largely social media)  in marketing efforts, but the vast majority have not taken the next step to measure the results. About the Survey …. For the second year in a row, Connecticut based B.H. Burke & Co. conducted a survey… Read more »

Changes Create Opportunities for Brokers/Agents: Report

A new report suggests that independent insurance agents and brokers are well positioned to survive and thrive in the future – if they embrace customer service using digital tools, and utilize new approaches to proactive agency management. The report entitled “Agency Opportunities in a Time of Profound Change” (available on the ACT website) is written… Read more »

US Independent Agent Strategies Strive to Retake Personal LInes Business

There has been an erosion in personal line market share market share by independent agents and brokers in the US and Canada.  We commented recently on recommendations that the Independent Insurance Brokers of Ontario (IBAO) provided on the use of technology to reverse the trend.  The Independent Insurance Agents and Brokers of America (IIABA) has… Read more »

Are Tablets Just New Tools, Or Change Agents?

There has been debate in the Insurance IT community which may be resolved before it actually builds up steam.  The central question now is, “Will Tablets be an alternative to laptop computer devices.”  The real questions might be, “Who is going to support our producers using Tablets and What will we do with all those… Read more »