Insurance-Canada.ca - Where Insurance & Technology Meet

The New Social World: Edge Thinking and Inside-Out Collaboration

Social media is challenging existing assumptions.  A new school of thought says that we need to move away from core competencies and closer to the ‘edge’ in order to meet, and engage, the ‘social’ customer.  A recent case study shows how world’s largest insurance broker is using social media to reshape internal and external collaboration…. Read more »

Insurance Digital Marketing: Data Primacy, Channel Challenges

There is conflicting evidence about the current value/importance of digital or data-driven marketing for insurance. However, there seems to be consensus on a few elements: Data comprise the currency, and Channel assumptions will be challenged. Our questions: How well prepared is the insurance industry for changes that are coming in data driven marketing? How well… Read more »

Are You Satisfied with IT? Does IT Know?

Are you satisfied with IT in your organization?  Has anyone asked you lately?  These are becoming important questions as IT finds itself serving an increasingly diverse and sophisticated group of users who recognize options beyond in-house IT services. As a user, or as an IT professional, or both, we’d like to get your thoughts:  Is… Read more »

Want to Connect Productivity, Engagement and Profitability? Tell IT There’s An App for That!

If you heard an executive say, “In order to satisfy our need for growth, we must do more with less in order to delight our customers by deploying consumerized technology to engaged employees,” would you worry that she had been hard-wired to a hyperbolic buzz-word machine?  Well, it might be that she had just encapsulated… Read more »

Are Tablets Just New Tools, Or Change Agents?

There has been debate in the Insurance IT community which may be resolved before it actually builds up steam.  The central question now is, “Will Tablets be an alternative to laptop computer devices.”  The real questions might be, “Who is going to support our producers using Tablets and What will we do with all those… Read more »

BI/Analytics: More Complex, More Mobile, More Important

For the  folks who have been able to dismiss the significance of business intelligence/predictive analytics, and relegate its use to actuaries and computer geeks,  there is growing evidence that this is a bad idea which is only going to get worse. Bob Evans Editorial Director, InformationWeek puts out an annual ‘Top 10’ list for CIOs. … Read more »