- Where Insurance & Technology Meet

Wearables @ Work – You Just Watch

The introduction of the Apple Watch is moving wearable technology  out of running shoes and into business brogues. Wearables have thus far been seen mainly as consumer focused; however, there is increased interest in business generally, and for insurance organizations specifically. Wearables started on a one-way path … Wearable technology  has been envisioned by SciFi writers… Read more »

Insurance Marketing 2023: Is A ‘Minority Report’ Scenario Different Than What Brokers Do Now?

In 2023, will insurance ‘marketing’ include a capability for consumers to provide data directly and through sensors to allow insurance representatives to detect new or changed insurance requirements and modify insurance programs dynamically? If so, is this really different than what happens now? ‘Smarter Marketing’  On her blog, Forrester Senior Analyst Sarah Rotman Epps points… Read more »