Insurance-Canada.ca - Where Insurance & Technology Meet

AI: The Computing We Always Wanted?

With all of the discussions about InsurTech, Disruption, Innovation, Artificial Intelligence (AI) may  be poised to slide in seamlessly and radically change how we do business.  Are we realizing what we thought computing should be? Where is AI now in insurance? We are already seeing implementations of AI.  Lemonade, which is bringing a new model… Read more »

On Digital Marketing, Transformation, and OREOs

Would you pay $15 for a box of OREOs, delivered as a present? Not a question I normally ask, but the answer – which came at the Strategy Institute’s Digital Marketing for Financial Services Summit last week – was riveting and instructive on several levels, including the future of IT and Marketing. The marketing construct… Read more »

Threats and Opportunities in a Totally Connected World

How does insurance work in a totally connected world? Would the available data and expanded mitigation opportunities decrease risk, potentially lowering premiums? Or would we see new risk opportunities with increased value and exposures associated with connectivity (cyber risk, critical failures)? Stick around, the next decade will be informative. And you can get a preview… Read more »

Wise Words of Wisdom

There’s a phrase I like to use to describe an overused statement that sounds better than the content it contains. I call such statements “wise words of wisdom.” I ran across something making the rounds in the social sphere which might qualify, though it sounds like profound advice for what to do next in these… Read more »

The Digital Dilemma: What To Do With Persistent Analogs

Here is my “shoemaker’s son” confession:  In the emerging digital environment, I am still a bit of an analog.  While I appreciate lots of digital tools, I still cling  to some 20th-century analog artifacts.  So, to my suppliers, I ask:  As you move to the fully digital world, what will you do about people like… Read more »

One-Stop Financial Shopping: Will We Find the Holy Grail?

In the news stories surrounding the purchase of State Farm’s Canadian operations by Desjardins General Insurance Group, I saw a phrase that took me back to my insurance roots: ‘One-Stop Financial Shopping’. Conceptually, this has strong appeal for all parties – insurers, distributors, and clients.  In practice, however, results have been spotty. I’m wondering if, in… Read more »

What Influences Decisions on Digital Advertising for Insurance?

Back in my hometown of Detroit, I learned that consumer advertising decision-making by automobile manufacturers consisted of one part art, two parts science, and and some unknown parts corporate politics.   I’m thinking that there may be a similar formula in place for decisions on digital advertising by insurers.  I’d appreciate your thoughts on this. “Digital… Read more »

AXA: Just a One-Bullet Digital Insurer? (We Think Not)

Recently, our friend Denise Garth from SMA posted a blog on a ‘game-changing’ announcement:  AXA France and Facebook entering into a strategic partnership.  This post has quickly made the rounds and caused the count of exclamation marks in emails and tweets to increase geometrically, as other insurers try to absorb the implications of  a global… Read more »

Independent Agents and the Disappearing Internet: The Road to Insurance 2024

Recent research suggests that the Internet, and related social functionality, is becoming ‘invisible’ — simply blending into, and augmenting, our normal activities.  This is not just a theoretical construct for leading independent insurance agents and brokers, as the experience of a six-person independent insurance agency demonstrates. We’d like your thoughts on the phenomenon of the… Read more »

Social Media Policy and the Insurer: Aligned or Self-destructive?

A colleague of ours recently related a story which reminded us that we are still talking from both sides of our mouth when it comes to using social media. We’re wondering how prevalent this situation is and what you think can or should be done. What’s good for the goose might not make it to… Read more »