Insurance-Canada.ca - Where Insurance & Technology Meet

What is Digital Marketing? Exactly What YOU Make It To Be

A wise marketer once told me, “As brevity is the soul of wit, in our world, simplicity is the heart of marketing.”  I sense that we may be introducing unnecessary complexity, and creating barriers to entry, as we move from physical to digital channels.  I’d appreciate your thoughts here. First, What is ‘Digital Marketing’? A great… Read more »

Is the Purpose of Digital to Make Analog Better?

I own a good number of vinyl records, some going back almost five decades. I like the experience of vinyl better than any other reproduction of music. That said, much of the electronics that support playing the vinyl are fully digital. Is there a lesson here for digital generally, and digital insurance specifically? I’d like… Read more »