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Economical responds to mounting cyber threat with protection for Canadian businesses and their customers

Affordable coverage to protect Canadian businesses and their customers from data breach risks and help companies stay in business after a cyber attack Waterloo, ON (Aug. 1, 2017) – In response to the escalating global threat of cyber attack, Economical Insurance today launched EXPERT® Cyber, coverage that is available to commercial policies to support Canadian… Read more »

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Moving Beyond the ‘Trust’ Factor: Challenging the Traditional Marketing Approach

In the insurance industry, one marketing priority has always stood out: building trust. Trust is what allows consumers to feel good about choosing a certain brokerage or brand over another. It’s how positive word of mouth spreads and how awareness is established. But is trust enough to capture the loyalty of an increasingly informed audience?… Read more »

Ontario Brokers, Carrier CEOs Stake Out Telematics Ground

On the way into the Insurance Broker Association of Ontario (IBAO) CEO panel session on Thursday last, a colleague of mine suggested a new drinking game: take a shot every time someone says “Telematics.” Had we done that, and shared our quota with the 500 or so in in the audience, we would all have… Read more »