Insurance-Canada.ca - Where Insurance & Technology Meet

A Midsummer Musing on Millennials, Boomers, Technology, and Insurance

It is hard to underestimate the impact that ‘Millennials’ (born between 1980 and 2000) are having on business generally, and marketing specifically.  Every day we see exhortations such as,  “Millennials are a major target … Reaching them via digital is critical.” Interestingly, we might already know a fair bit about this demographic from personal experience…. Read more »

Why should insurers be interested in bitcoin? (Hint: It’s not about the money)

Bitcoin hit many business users’ radar screens in a quadrant labelled “Don’t even think about it.” It looked like a complex product, developed by geeks, that served the interests of  international criminals. We were in this camp until we learned that the best part of bitcoin doesn’t involve financial transactions and may solve some big… Read more »