Transforming Employee Health Benefits

InsurTechs have been key to enabling the rapid rate of innovation and digital transformation in the insurance industry and its growing digital ecosystem. The expectations of consumers and employees alike keep rising, and technology helps to deliver the experiences they demand. The pandemic and work from home have only increased the importance.

Simply Benefits works with advisors to deliver health benefits 100% digitally to Canadian employers. We set out to solve the 25 most common pain points within the group benefits industry for the three users we serve: advisors, plan administrators, and employees. To provide a better experience to all, to have a current technology base and to be function-rich, we built a brand-new platform.

National Sales Director Bonnie Wiebe and National Sales Representative Keenan Hall will provide some background and describe how the digital transformation of benefits is helping:

  • Benefits Advisors to manage all client plans online,
  • Employers to efficiently administer employee coverage, and
  • Employees to view, update and use their benefits 24/7 via desktop or smartphone app.

In today's world of increasing partnerships, see how your commercial insurance customers, whether small or large, can benefit.

Watch the webinar recording or scroll down to learn more about the speakers.

Simply Benefits

Wednesday, July 20, 2022, 1:00-1:30pm

Part of our
Technology In Action series:
Technology In Action

Featured Speakers:

Bonnie Wiebe
Bonnie Wiebe
National Sales Director,
Simply Benefits

With more than ten years experience in the Canadian Insurance Industry, Bonnie has a passion to retain, attract and grow new business sales while emphasizing the importance of great culture! She specialtizes in internal and external client relations, facilitating new business revenues from existing and new resources.

Keenan Hall
Keenan Hall
National Sales Representative,
Simply Benefits

From a background in services, Keenan joined Simply Benefits before it went live. He enjoys the challenges and opportunities working foremost with benefits advisors across Canada.


Doug Grant
Doug Grant

Doug Grant has been helping the insurance industry in Canada – individual companies and cross-industry groups in both P&C and Life – make effective use of technology for many years.

Doug is a founding partner of, a leading Canadian Insurance resource centre for consumers and insurance professionals alike. He helps organize and host's annual conference and other industry events.

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About Simply Benefits

Simply Benefits is a Third Party Payor (TPP) that provides Employee Health Benefits 100% digitally from start to finish through our Canadian Advisor partners. We looked at various pain points in the employee benefits process (paper applications/forms, long 30-day onboarding and disjointed employee experience) and set out to improve it for Advisors, Employers, and Employees.

We work with leading Canadian partners including Beneva/La Capitale, Empire Life, AIG, Orion Travel, HumanaCare, Wello (Now Maple), Telus Health, PocketPills, and more.

Our unique competitive advantage is that we partner exclusively with trusted and experienced benefits advisors to sell our products (we never sell direct to employers) to their clients so employers get the same great health benefits as any other insurance provider but in one simple 100% digital platform including:

  • Extended Health (ASO available too) including prescription drugs and vision coverage;
  • Dental (ASO available too);
  • Life, Dependent Life and AD&D;
  • Short and Long-Term Disability;
  • Health Spending Accounts and Lifestyle Spending Accounts.

We didn’t reinvent the industry, we just made it better – digitally.

Advisors are our lifeblood to distribution and we’re committed to helping them succeed by reducing administration, providing a white labeled solution and referring leads to help them grow. We’re an advisors new competitive advantage.

Visit us at or email us at [email protected].

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