Data Analytics: Your Key to Better Customer Acquisition

With a rapidly changing consumer environment and a wealth of options available to Canadians, connecting with new customers and nurturing existing ones has never been more important. In this informative, one hour session you will discover the best practices that will help your business thrive. You will learn techniques to improve the targeting of new customers, regardless of whether your current application is simple or complex, as well as tips on building brand awareness. You'll also learn how to stay in touch with current customers and how maintaining fresh data translates to increased response and lower costs.

Register for this webinar to also receive a framework for performing data analytics that will help to optimize your future communications, as well as accessing data (such as MPAC) that can help you create highly targeted and effective messages.

A Q&A session will follow the presentation.

Alexis Zamkow, General Manager, Data & Targeting Solutions, Canada Post

In her role at Canada Post, Alexis oversees the development of geo-spatial targeting tools, address-based data offerings and the National Change of Address program. Prior to joining Canada Post, Alexis developed her skills in both CRM and marketing strategy across a broad spectrum of organizations and industries, focusing on leveraging customer information to build loyalty and profitability.

With experience working in Canada and the U.S. on analytic and technology assignments for companies such as Direct Energy, Scotiabank, Sears, Petro-Canada, Nissan and GTE, Alexis has blended research, segmentation, modeling and CRM technologies to deliver enhanced customer experiences.

Jim Love, FCMC – CEO and Managing Partner, Chelsea Consulting Group

Jim is the CEO and a Managing Partner with the Chelsea Group with over 30 years of experience in both senior business and IT roles. His consulting career has included roles as Global Vice President for DMR Group later Fujitsu Consulting, where he ran an international consulting practice. Prior to that he was a principal with Ernst & Young where he joined after a long career in IT in the financial services sector.

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