The Use of Social Media for the Business of Insurance in Canada

How much is Insurance into social media? Mini-survey by Insurance-Canada.ca

Social media is all the buzz, seems to be everywhere. But just how much are people in Canada who are involved with insurance – practitioners, suppliers, providers – playing in this [new] space? It is important to hear from everyone, whether you are an active or casual participant in social media, or do not socialize this way at all.

The survey is very short – six simple questions. You will see the summary of the results of those who have already taken it when you finish (you may well spend more time viewing the results than it takes to do the survey).

How much are we – insurance practitioners, suppliers, providers – into social media?

This mini-survey was open from July 5 – 22, 2011.

Webinar: Social Media in P&C Insurance in Canada

The central portion of this webinar was based on the results of this survey. The slides used for the webinar, as well as a replay of the webinar, are available here.

Report 4: Products and Services Providers, on 15 August 2011.

Although the survey respondents represented the Insurance in Canada spectrum, this fourth report presents findings for the Products and Services Providers segment here.

Report 3: P&C Brokers & Agents, on 9 August 2011.

Although the survey respondents represented the Insurance in Canada spectrum, this third report presents findings for the P&C Broker & Agent segment here. A future reports will look at Service Providers.

Report 2: P&C Insurers, on 2 August 2011.

Although the survey respondents represented the Insurance in Canada spectrum, this second report presents findings for the P&C Insurer segment here. Future reports will look at P&C Brokes and Service Providers.

Report 1: Overall Insurance Population, on 25 July 2011.

Although the survey respondents identified with one of nine different types of businesses, significant numbers of replies were submitted for P&C Insurers, P&C Brokers and Providers. This first report presents findings for the group as a whole here. Future reports will look at each of the three main types of business.

Summary Report on 23 July 2011.

Thank you for participating – over 300 people had taken the survey before it was closed on July 23. A summary report of the answers is here.

Summary Report on 11 July 2011.

Thank you for participating – over 275 responses thus far. Here are a few of the report items which you can see in more detail in the report below:

Over half the participants use social media for personal use more than once each week. Almost a third use if for business purposes more than once a week. Less than one in five have not used social media.
For personal use, Facebook is the most popular. Almost surprisingly LinkedIn has more personal use than Twitter.
About 60% use social media for business purposes. By far the most common tool is LinkedIn which more than half the participants use. Just over 20% – a tie – use Facebook or Twitter for this purpose.
Very loosely one-quarter of the participants came from each of P&C Insures, P&C agents and brokers, and service providers. Significantly smaller numbers represented each of the other categories..
Almost all the respondents live and work in Canada; only a few from elsewhere.
More analysis will be provided over the next while and reported in our blog and articles, but they will be listed here for your reference as well.

View the summary report as captured on Monday 11 July 2011.