InsurTech Spotlight: Life Simpli

Life Simpli

Company: Life Simpli


Business Category: An insurance practitioner (insurer, MGA, broker, agent)

Maturity Status: Startup (less than 3 years since product went into production)

Product or Service: Digital Insurance Advisor and Brokerage

Area: Life & Health Insurance

Life Simpli ( is the simplest way to shop for life insurance and critical illness insurance in Canada. Our unique and easy-to-use web platform serves as an insurance marketplace that allows customers to assess their insurance needs, compare quotes from Canada’s leading insurance providers and apply for the right insurance coverage – all within minutes!

We also offer personalized insurance advice from our team of licensed advisors that have your best interest in mind and always provide unbiased and transparent advice tailored to your insurance needs.

  • No jargons,
  • No pushy agents,
  • No hidden fees,
  • No paperwork, and
  • No waiting on insurance quotes.

Life Simpli helps you apply for insurance coverage within just a few clicks.

What makes us an InsurTech:

Most Canadians procrastinate on getting life insurance due to several factors like uncertainty about coverage requirements, fear of the terms of coverage and, the lack of time to accommodate innumerable meetings with an advisor and sort through unending paperwork.

Life Simpli aims at simplifying this process. Our easy-to-navigate website uses intuitive technology and data science systems to find the perfect coverage and policy our customers require whereas our seamless access to top insurance providers in Canada ensures we can share instant quotes with our customers within seconds. Our website is accessible via mobile, computer, and tablet and entitles customers to complete the process entirely online or speak directly with one of our licensed insurance advisors.

Our approach to life insurance and critical illness insurance is transparent and tailored yet quick and hassle-free. Using Life Simpli, Canadians can assess their needs and apply for insurance coverage within the comfort of their homes!

Major features & technology used:

Our advanced insurance calculator uses data and analytics to recognize insurance gaps and recommend the best insurance coverage for the customer whereas our intuitive algorithm helps run this data across hundreds of insurance products in the market and instantly find the best insurance quotes available.

Our association with Canada’s top insurance providers like ManuLife, BMO, Canada Life, and Sunlife amongst others, ensures we share accurate rates with our customers at all times, so they can make informed choices.

Our insurance marketplace is available across devices and is set up to seamlessly deliver a quick and hassle-free experience round the clock and ensure customers can receive accurate, free, and transparent advice at all times!

News & Updates

See the latest Life Simpli news.

About Life Simpli

Life Simpli aims to remove the complication and frustration from the process of buying life insurance and critical illness insurance by providing a quick, simple, and hassle-free experience through their innovative and intuitive insurance marketplace that is available across devices.

Focused on complete transparency, automation, and personalization, their self-service platform empowers Canadians to assess their insurance needs, compare quotes from insurance providers and apply for insurance coverage within minutes.

For more information, please visit

Source: Life Simpli

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