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On Robotics and Muddling Through

While reviewing material on the benefits and challenges of implementing omnichannel communications, I came across a new (to me) approach to introducing robotics into existing processes. I am a big fan of ‘muddling through,’ and this approach seems to offer help to organizations which are looking for a starting point to the digital world. It… Read more »

Operationalized Customer Experience: On the Horizon?

The last two decades have not been kind to insurers. Sources of pain range from a continuing soft market and falling interest rates to regulations and judicial rulings that increase costs or limit revenues. Insurance marketers have sought strategies that could increase competitive advantage and improve profitability. One such strategy is ‘Customer Experience.’ Will this… Read more »

Is CRM Realizing its Potential After 3 Decades?

Customer Relationship Management (CRM) offers users the potential to be more disciplined in marketing and selling products and services.  It was embraced early by insurance carriers.  However, after three decades of less than inspiring results,  is there a reason to keep CRM alive? If at first it looks like success …. One of the first… Read more »

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360° Customer View: You Can Look, but Can You Touch?

Like the lives of so many celebrities and reality-show families whose relationships and daily interactions are splashed across our screens, insurers’ views of their customers present the same frustrating dilemma: sometimes they want to try to reach into the customers’ world to help influence decisions. But, just like on TV, it seems today’s insurers can… Read more »

Can we Crack the Insurance Shopper’s Genome With Half the DNA Sequence?

Experts suggest that the consumer digital journey is similar in complexity to genome sequencing.  If that’s true,  why do segments of the insurance community feel that they can get all of the information they require with only half of the data that’s available? We’d like your thoughts on this. Earlier this month, two McKinsey & Company experts… Read more »

ORBiT 2015: Digital Lively, but CRM May Still Be Dead

At ORBiT Real Time Day this week, the majority of discussions were vibrant – focusing on effective use of new technology and building better digital connections in the broker world – until one attendee turned to the funereal topic of CRM.  Then things got really lively. I’d like your thoughts. What’s an ORBiT, Mom? And… Read more »

Data Governance: Under New Management?

A recent post in SearchContentManagment posed the question: “Is 2015 finally the year of the data governance plan?” Bravely, they also provided their answer: “No.”  While I agree with the logic that led there, I disagree with the conclusion. I think there is another corporate group that is working on all the components now and could… Read more »

The Digital Insurance Organization: If or When?

Becoming ‘digital’ is the latest mantra.  Unfortunately, this makes it easy to dismiss ‘the digital insurer’ as the next fad. However, pressures on the industry are going to force tough decisions about product, service, and distribution.  A number of industry analysts are indicating that successful adoption of digital strategies will be a hallmark of successful… Read more »

Does the Big Data Future Start with One Step Back?

The old saying, “Data Rich, Information Poor,” seems more applicable today than when it was first coined. Paradoxically, at the same time as we are facing data avalanche, the most important tool to exploit 21st-century data might be one that has been around for more than three decades.  However, this “one step backward” approach may… Read more »

Personalized Marketing: What Do We Know and When Do We Know It?

Reading between the lines of some recent reports, I am starting to think that the more we learn about personalized marketing, the less we know about how to implement it.  Fortunately, there is an opportunity to pose questions to leading experts next week.  I hope you can join me to ask your own questions and… Read more »