Insurance-Canada.ca - Where Insurance & Technology Meet

Key to Social Media for Insurers: The Customer Controls the Conversation

In her well received presentation at the 2011 Insurance-Canada Technology Conference, Technologies that Make a Difference, Christina Colby, Vice President, Global Business Intelligence Leader for Insurance, Capgemini, gave attendees common sense advice on how to take advantage of Social Media.  In a nutshell, the advice is:  Lose Control and Prosper. Colby noted that the daily… Read more »

Canadian Brokers and Carriers: Technology Connects and Disconnects

Two leading analysts at the 2011 Insurance-Canada Technology Conference produced new, original research showing that Canadian Brokers and Carriers have important common interests with technology.  There are, however, significant disconnects, which may offer opportunities for selected partners. Kimberly Harris-Ferrante, Vice President and Distinguished Analyst for Gartner spoke on “Insurance Trends in Canada:  Hot Topics and… Read more »

2011 Insurance-Canada Technology Conference a Success; the Legacy is New Information

The 2011 Insurance-Canada Technology Conference was held Monday, February 28, 2011 at the Sheraton Centre in Downtown Toronto.  Over 400 delegates registered, creating a new record for the conference.  New studies were released by several analyts. The sponsors provided details on new products and services, and the speaker provided new information.  The insurance-Canada team is… Read more »

2011 Insurance-Canada Technology Conference – Almost Ready for the Reveal

With one week left to go, the Insurance-Canada.ca team feel they will be ready to ‘reveal’ the 9th annual insurance-technology conference to what appears to be a record number of attendees on February 28, 2011. The conference theme – Business Results Through Informed Action – is carried through out the programme by a high-caliber faculty,… Read more »

Cloud Computing – Real Opportunities, Real Risks, Real Insurance

There is little doubt that Cloud Computing presents real opportunities.  But there are also real risks, and real risk mitigation strategies, which can include insurance. As we’ve noted recently in this space, organizations of all sizes and shapes (including insurers),  are moving to cloud computing to reduce fixed costs, and allow greater flexibility.  And there… Read more »

Insurer-Broker Technology Collaboration Beyond Transactions – New Canadian Research Study

Brokers and insurers collaborate in varying degrees to acquire, serve, and retain Canadian property & casualty customers. While the industry continues to improve broker-insurer transaction efficiencies, a potential new area of collaboration is the sharing of information and insights gained through customer analytics. Based on a new SMA research study in Canada, “Analytics to Enhance… Read more »

Social Media: Marriage of Marketing and Customer Service

There is a lot of talk about the power of social media in selling insurance.  But, as was the case with the emergence of the Internet in the mid 1990s, the real power (for good or ill) may be in marketing through customer service. The holy grail of marketing is getting the customer to recommend… Read more »

BI/Analytics: More Complex, More Mobile, More Important

For the  folks who have been able to dismiss the significance of business intelligence/predictive analytics, and relegate its use to actuaries and computer geeks,  there is growing evidence that this is a bad idea which is only going to get worse. Bob Evans Editorial Director, InformationWeek puts out an annual ‘Top 10’ list for CIOs. … Read more »

Business Driven Modern Technology – Removing the Fog from Cloud Computing

It has become fashionable in some insurance circles to relegate Cloud Computing to a technology in search of a solution.  This might be premature dismissal of an approach which could offer significant business benefits. In a recent blog post, Celent’s Ben Moreland says that people who focus solely on the technology miss the point.  While… Read more »

Insurer On-line Marketing Opportunities High, Use Low – Accenture

In an interview with eMarketer, Michael Costonis, Executive Director, Insurance North America for Accenture said that the state of insurance with respect on-line marketing “is probably slightly behind banking, which is really behind the rest of the world in terms of online sophistication of marketing.” According to Costonis, this is in spite of consumer trends… Read more »